ATHLETE TRANSFER FLOW CHART How we use the website – content rich, central hub of information, one stop shop, nucleus Pulling content from website and sharing via social media – quality content – link back to website Newsletter – opportunity to tap into new audience (some people don’t use social media). Connecting with the individuals and clubs who make the wheels of hockey wales turn. We’re currently missing a key opportunity by not directly communicating with these individuals. The newsletter will always host a short film ideally – linking people towards our YouTube account – the account then sign posts an individual back to the HW website. Blog posts, club of the month, replica kit sales, partner announcements (could turn into further investment as seen as an advertising spot). Peak Times Turning peak times such as the Euros, CW or other key focal opportunities we’ll look to invest in paid advertising via social media. During these times we’ll connect a lot more with media to push news out into the public eye. Public events Key opportunities like the Summer to get out into city centres with our inflatable and get people involved in hockey. Attend events such as Tafwyl and other festivals to promote who we are and what we do.