Announcing Mid-Market Co-marketing Enhancements Mid-Market Co-Marketing offering is off to a fast start! We are celebrating our success!! DOUBLING funding for Round 2 NEW Incremental 100% funded Round 3 Kick Off 2H with a Bang!

“Double Your Money” Mid-Market Co-Marketing Offering: 2H10 Enhancements Partner Benefits: Rewards our Partners who used Mid-Market funding in 1H10, driving leads and wins for 2H10 Doubles funding $$ in Round 2 - driving additional co-marketing multi-touch tactics NEW Incremental funding! 100% funded for Partners who used Rounds 1& 2, have claims and leads in by 9/30/10 and generate at least one mid-market win to get Round 3! Old Round 1 Round 2 Round 3 (Cofunded) (Cofunded) (Cofunded) Premier $10K USD $10K $10K Advanced: $8K $8K $8K Member: $5K $5K $5K New Round 1 Round 2/3 (Doubled!) NEW Incremental Funding* (Cofunded) (Cofunded) (Fully Funded by IBM) Premier $10K USD $20K $20K Advanced: $8K $16K $16K Member: $5K $10K $10K *BP's who have used the first two rounds, have an approved claim by 9/30, and one IBM Mid-Market win = no matching funds required.

Advanced Level Business Partner Scenario Old Round 1 Round 2 Round 3 (Cofunded) (Cofunded) (Cofunded) Advanced: $8K $8K $8K New Round 1 Round 2/3 (Doubled!) NEW Incremental Funding* (Cofunded) (Cofunded) (Fully Funded by IBM) Advanced: $8K $16K $16K BP used Round 1 ( $8K) Leads and claim submitted either through TSL or BP Choice NEW Round 2 – BP now has $16K! MM co-marketing funding enhancement provides BP $16K for MM multi-touch marketing campaign NEW Incremental Round 3 BP has approved claims of 90% of Round 1 and 2 funding BP has one Mid-Market WIN in GPP based on MM marketing tactics BP submitted claims and leads for Rounds 1 & 2 no later than Sept 30th New MM Offering enhancement provides $16K FULLY funded NO matching required! Application submission by 11/19/10 Marketing activities must all be completed by 12-31-10

Key Questions and Answers Q: Can a Partner split Round 2 funding between TSL and BP Choice? A: No, you must choose one or the other Q: Are Member and Advanced Business Partners still 50/50% when they choose “BP Choice”? A: Yes for Rounds 1 & 2, BUT fully funded for Round 3 When Business Partners use TSL, funding is split 75% IBM funded / 25% BP funded Q: How will a Mid-Market wins be validated? A: Wins will be placed in Mid-Market when submitted into GPP and tied to tactic codes Q: Are we still tied to using 90% to get next Round of funding? A: Yes Q: Does the Business Partner have to use Round 1 & 2 by September 30th? A: YES - to receive FULLY funded Round 3 Q: My BP has already used Round 1 & Round 2 and has entered application for Round 3, how will they be handled? A: The Mid-Market team will personally call every one of these partners to inform them of their additional funding and walk them through the process

Call to Action TSL- ibmsupport@tslmarketing.com or call 443-718-4252 Get your Marketing Tactics in market to drive leads and win revenue! Submit your Mid-Market Co-funded offering applications as soon as possible! Increase Mid-Market opportunities and WIN revenue through use of our ADDITIONAL co-marketing funding Need help with application? Marketing plan? Contact Mid-Market team: Jennifer Stowell at jstowell@us.ibm.com Kathy Pavlik at kpavlik@ us.ibm.com Kim Johnson at kajohns@us.ibm.com Contact TSL for additional help and marketing plan execution! TSL- ibmsupport@tslmarketing.com or call 443-718-4252