How to achieve B-A* for section A Complete activities on this powerpoint for homelearning. You may ask your English teacher to mark your ideas.

common mistakes Length of answer too short for amount of marks When writing about presentational devices, some write about language and vice versa Did not explain the effect of presentation/ language in enough depth. E.g. the title was yellow and all in capitals which makes it stand out. E.g. Use of green subheadings makes you want to read on. NO EXPLANATION or ANALYSIS = NO MARKS

Presentational devices You could comment on: The images and their effect The symbolism of the colours The font and text size and its effect The layout in general and how this suits the purpose the text. Example given on the next slide…

Is there anything else you could say about this poster? The presentation of the advert is effective in several ways: firstly, the whole image is striking in black and white and is used because it matches the colour of the Blackberry phone, it also suits the message of the advert, as well as the brand of the phone “Blackberry Bold”. The image of the smartphone is on the right hand side and appears at a slant which gives it a 3d effect as though it is coming out of the page. The reflection of light at the top right edge of the phone also draws the readers attention to its slick design. On the screen of the phone there is a young woman smiling happily in a social gathering; it makes the audience feel uplifted and also perhaps that owning this phone could bring us happiness too! It’s the bits in red that will get you the higher marks!

Practise writing about the presentational devices of these Olympic posters. What makes them effective? You might have noticed that the words usually relate strongly with the image.

When writing about the effect of language How do the writers of Item one and two use language to Engage the interest of the reader Persuade the reader to their point of view B+ grade answer compares throughout, explains in detail and uses embedded quotations. Example: The writers of both Item 1 and 2 use language to engage the reader from the onset. In ‘No Tomorrow’, Kurt Vonnegut being with the rhetorical question “What was the beginning of this end”, prompting us to think about the end of life and the cause of this. According to his argument, ever since human beings discovered fire, and fuels that would enable us to invent more complex things, we have been wasting away natural resources. He uses sarcasm when he says we have been “having thermodynamic fun with fossil fuels”. In comparison, Item 2 aims to engage the reader from the start by the use of learned opinions. The government chief advisor says global warming is “a far greater threat to the world than international terrorism”. This makes us feel… D/ C grade answer fails to compare or does not add enough detailed explanation with few integrated quotations. Example: The writer of item 1 begins with a rhetorical question to engage reader. It also uses facts of famous people that invented electricity to show how important electricity is. At the end it says “It’s too late in the game”. Item 2 uses opinions of famous people to convince us to support friends of the earth charity.

Improve the paragraph below by using embedded quotations... Embedding is an A-A* skill – it also saves time in the exam so your can write in more detail. Embed the following quotations highlighted: The article ‘The Big Heat’ persuades the reader to support the cause for global warming by involving the audience. For example, the writer uses inclusive pronouns. I know this because it says, “We can cut out greenhouse gasses”. Also later it says “Let’s make it happen”. This makes the reader feel that, if we join together to support the cause we can make a difference to our planet.

What is good language analysis? Picking out key words and going into detail about their power on the reader. Offering alternative interpretations – more than one point of view Being focused and linking you answer back to the question Making cross-references across different texts or different parts of the text.

Reflect Do you know the difference between language and presentation? What things will you look out for when answering a question about presentational devices? Are you able to use embedded quotations? Are you able to answer a question in depth and analyse key words and their effect?