Gabriela Martinez

Introduction The aim of this project was to... Identify problems within Marriott that are more difficult to spot and come up with resolutions to such problems. To understand how strategy and leadership is applied throughout Marriott International. Methodology used… Looking at the company internally and seeing how they apply their mission, values, and vision to their everyday operations. Examining the company through tools such as google archives and UCF library tools for published articles and studies. .

History, Mission, Vision, Values, & Goals “We put people first, we pursue excellence, we embrace change, we act with integrity, we serve our world.” “Take care of your employees and they’ll take care of the guests”

PESTE Political -Opportunity: Political Tourism -Threat: Terrorism Economical -Opportunity: Overall a healthier global economy -Threat: China’s poor economy and Europe’s debt Sociocultural -Opportunity: increase in travel by 13 percent, increase in spending by $819 -Threat: Little tourism by Asian countries

PESTE (continued) Technological -Opportunity: Ease of use; Snazzy hotel renovations -Threat: AirBnB Ecologically -Opportunity: Great weather conditions -Threat: Natural disasters; global warming

Task Environment- Porter’s Analysis Competitors -Opportunity: One of the biggest hotel players -Threat: Can lack in small markets Suppliers -Opportunity: Relationships with suppliers -Threat: Possibility of suppliers raising prices Buyers -Opportunity: Streamline the sales process, and reduce the bargaining power of buyers -Threat: Potentially loss of money

Task Environment (continued) Substitutes -Opportunity: Quality over quantity -Threat: AirBnB Newcomers -Opportunity: Strength in old habits -Threat: New innovations

Strengths Weaknesses Operations Marketing HRM Finance IT Internal Environment Strengths Weaknesses Operations Adding more rooms Continually building more hotels Merging the Starwood brands Marketing Loyalty program Well recognized brands Convenient locations Starwood has worse locations Targeting the younger crowd HRM A good work life balance Interactive training Recruitment High turnover Finance The stock market is rising Increased revenue by 32% from 2016 to 2017 With the natural disasters reversed their revenue IT Mobile app WiFi at all hotels Keeping up with new technology

Competitive Advantages The brand is the largest in the hotel industry Nationally and Internationally present Appeals to all market segments, from economy to luxury Asset-light business model Stay on top by consistently delivering quality service, value, and brand efficiency. better return on capital, decreased profits, malleability, and increased cost savings

Core Competencies Leadership Managing Execution Building Relationships Generating Talent and Organizational Capacity Learning and Applying Personal Expertise Business/Functional results

Overall Strategy Overall Strategy: grow and manage the business in a sustainable way, as well as hiring and motivating employees. Strategic Account Management Global Strategic Alliance

Main Problems & Challenges

Conclusion Starting out small to becoming one of the top employers in the world. Technological advances Strong Core Values Employee loyalty Opening up new hotels

Recommendations Steps in the future (technology) Acquiring new hotel Brands More hotels — and presumably higher profits Increase focus on select service brands Maintain employee culture

Q&A