Social Networking Gets Social

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Presentation transcript:

Social Networking Gets Social With the Paul Clarke Nonprofit Resource Center

What is Web 2.0? Tools Social Movement Thoughts?

Web 2.0 is FREE! Think: Free as, in Kittens! Concept from Meredith Farkas at ALA Chicago’s Life After 2.0 Panel Image from http://www.flickr.com/photos/elnegro/185169520/

Questions to Ask First* Who is responsible? Where is our audience? What is our purpose? How much time do we have? How do we know what works? *adopted from Life After Library 2.0, an American Library Association Panel, Chicago, July 2009, including http://www.slideshare.net/librarianmer/life-after-20 and http://www.slideshare.net/hblowers/life-after-20-1692911

Keep Asking How does our Social Media work meet our mission? What needs are we meeting? What is working? What should we stop doing?

Consider: Who is responsible? Make social media part of everyone’s job Your “Techie” Person? What happens when they leave? Or take vacation? Get angry?

Consider: Where is our audience? Who is our audience? http://www.emarketer.com/Article.aspx?R=1007202

How much time do we have? Devote staff time for 2.0 work like all other work projects Learn + implement: edit, create, interact FREE ≠ EFFORTLESS (OR MAGICAL)

What is our purpose? $$$$$ Friends Advocacy Interaction Messaging Information Guides strategy, workflow, content

How do we know what works? What do we measure? Our Goals! Interaction? Feedback? Fans? $?

www.facebook.com/nonprofits

http://www.nten.org/research/2009-nonprofit-social-network-survey-report

http://philanthropy.com/media/audio/socialgood/socialgood.htm

Further Facebook for Nonprofits Resources Facebook Nonprofits Guide (handout) Beth’s Blog (topic: Facebook) http://beth.typepad.com/beths_blog/facebook/ http://www.nten.org/search/node/facebook

Lettie Haver, Librarian Paul Clarke Nonprofit Resource Center Thank you! Lettie Haver, Librarian Paul Clarke Nonprofit Resource Center www.pcnrc.wordpress.com nrc@acpl.info