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LuxTravEx is a unique marketing alliance concept featuring independent luxury hospitality products in Southern Africa. LuxTravEx provides a network of international and local representations to its partners and ensures that these are managed, updated and driven to maximise exposure and ultimately return on investment for each partner. LuxTravEx’s purpose is to connect and provide a platform for exchange and effective communication between properties and its representations as well as the travel trade. LuxTravEx strives to deliver transparent and proactive prompt service to its partners and the trade by promoting harmonious and dynamic relationships thereby increasing operational efficiency and turnaround. LuxTravEx facilitates matching the needs and interests of all parties. 2

Uniqueness factor Personal operational hospitality experience with over 24 years in luxury hotels is the basis of the intellectual capital of LuxTravelEx. My experience on both the marketing and operations side allows me to highlight the unmet need for new products and services and measure the value in terms of ROI. Intrinsic knowledge and connections within the SA travel industry and international travel trade. 3

The Value Proposition To reduce distribution and representation costs by operating as a consortia / alliance for the same exposure and thereby growing each partner’s bottom line. Economy of scale is achieved through the elimination of high marketing costs but by keeping highest exposure. Provide reliable impact through knowledge Recognise opportunities and connections, new emerging booking channels, providing the highest quality of prospective leads and markets. 4

Services on retainer basis Management of international representations and DMC contact - maximisation thereof Access to trade show participation at shared / reduced cost Promotional planning of campaigns / packages and cross selling Cross marketing of partner properties / alliances – property relationship and strategic partnerships Rates strategy and the effective timing thereof, rate negotiations on behalf of partners Revenue management Ensuring maximisation on printed / online brochure exposure by negotiating best contributions on behalf of partners Launch of new products and repositioning of old products to the trade Proactive social media and electronic marketing and blog work Link to LuxTravelEx’s highly optimised website Customised marketing solutions through membership access Database management 5

Leverage Objectives Reduce distribution and representation costs for same exposure – grow the bottom line ! Cost effective promotion with partners Unlocking transformational growth Build new meaningful networks Increase revenues… Needs analysis Capacity and knowledge building Marketing support and networking Recognise new and emerging channels Partnership and alliances – provide new industry connections Customised marketing solutions - membership and retainer level 6

Partner network and its expectations Properties wanting to rebrand Established properties wanting to lower their marketing costs Opening properties looking to tap into an existing network Properties wanting to increase their customer and trade relationships through the LuxTravelEx alliance model Looking for a fully integrated sales and marketing option without hidden costs 7

Worldwide partnerships Sales and Marketing in the United Kingdom – Ethos Marketing Public Relations in the United Kingdom – Ethos Marketing Public Relations in North America – Montgomery Communications Sales and Marketing in Scandinavia – Remarkable Destinations Sales and Marketing in German speaking countries – Essential Links 8

Trade show attendance and sales calls April: ILTM Africa in Cape Town May: INDABA in Durban November: PURE in Marrakech (optional and by invitation only) December: ILTM in Cannes Sales calls United Kingdom bi-annual USA annual Europe bi-annual covering Germany, CH, Austria, NL, Sweden and France JHB and Durban bi-annual 9

Personalised cost model (example) 10

Thank you ! gaby.gramm@luxtravelex.com www.luxtravelex.com Tel: +27 (0) 82 467 7099 11