: Simplicity – the impacts of product complexity on tactical operations with partner forces Presented by Datron March 19, 2014
AGENDA Introduction Market Trends Technology Usage Our Customers Afghan National Army Discussion Conclusion
Datron World Communications What we offer: Tactical VHF & HF Radios (ITAR & Non-ITAR) Engineered for International Military Partners Strategic HF High-power Fixed Site and Naval Systems VTOL sUAS In Use By US Special Forces High-Power HF System Components for US Navy Field-deployable Mesh Networking Backbone Systems Who we are: US-based Privately Owned Communications Corporation 40 Years of R&D, Manufacturing and Distribution Excellence Focused on Solutions for International Military Partners Experience and Contractual Relationships with US Army CECOM, USASAC, NIPO and DSCA US Domestic and International Sales and Support Operations In-Country Installation, Training, Maintenance & Repair Our difference: Servant Leadership Corporate Culture Quality Focus - ISO 9001:2008 Certified Share Our Success Through Charitable Giving Committed to Our People – Our Families Come First
Tactical Radios Supplied to ANA HH7700 VHF/FM Handheld 500mW, 2W or 5W Selectable Lightweight Long-Endurance Optional Voice Scrambler PRC1077 VHF Manpack 0.5W, 2W or 5W Selectable MIL-STD-810 – Rugged and Immersible 50W Vehicular Configurations 50W Fixed Site & Retransmit Applications PRC1099A HF Manpack 5W or 20W Selectable 100W and 400W Configurations Manpack, Vehicular and Fixed Applications RT7000 HF Transceiver 125W, 500W to 16kW Configurations Available Voice and Data Support PRC1077 Manpack & Vehicular Mount HH7700 Lightweight Handheld PRC1099A Manpack & Vehicular Mount RT7000 125W HF Transceiver
Market Trends Towards Simplicity “It’s too complex. I’m hearing it from every BCT and warfighter. You need a PhD to turn on some of this stuff. We need the simplicity to be outside the box. Let the chips and hardware and software [inside the box] do the hard work for the soldier. This is the trend, and I’m hearing it loud and clear.” ~ Army Chief of Signal MG LaWarren Patterson
Market Trends Towards Simplicity “Our technical support division has become almost as big as our curriculum instruction division. It’s kind of alarming.” ~ Paul Perotti, School Superintendent, Santa Clara, California
Market Trends Towards Simplicity “Any darn fool can make something complex; it takes a genius to make something simple.” ~ Albert Einstein
Technology Usage Personal Space Public Space Battle Space
Our Customers International Education/Training Language Middle East, Africa, Asia, South America Education/Training Minimal Language Train with interpreters
The Afghan Experience Afghanistan Tour ANA Interface Challenges Communications Issues within ANA
ANA Radio Communications Are the features not needed hiding the features currently needed? Key Radio Functions Functional Ease of Use Simplified Training Maintenance & Repair
Conclusion What could we do to provide a more effective product to these customer?