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Chapter 11 Informative Speaking Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.
Informative Speaking What are the topics that you have chosen for your speech next week?
Information and Power According to Dictionary.com, information is knowledge communicated or received concerning a particular fact or circumstance; knowledge gained through study, communication, research, instruction, etc.; and factual data. Photo from chapter 11 page 280 Copyright © Richard Lord/Photo Edit Why would we consider that information equals power? Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.
Distinctions between Informative and Persuasive Speaking Informative Speaking Persuasive Speaking General goal of informative speaking is to increase the listeners’ knowledge. Information can be presented without an attempt to persuade. The purpose of the persuasive speech is to alter attitudes and behaviors. Persuasion cannot be accomplished without attempting to inform. Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.
Activity With a partner, select a speech topic. Together generate a thesis statement for an informative speech and a persuasive speech. The speech topic should be the same.
Topics for Informative Speeches page 284 Concepts Events Processes Objects Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.
Preparing and Delivering an Informative Speech Gain and Maintain Audience Attention Generate a Need for the Information Create Information Relevance Provide a Fresh Perspective Focus on the Unusual Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.
Chapter 11 Copyright © 2014, 2011, 2008 Pearson Education, Inc. All Rights Reserved.