Kentucky Fried Chicken Target market: Norway Presented by: Melody, Franziska,Sean, Emmanuel

Each day, 1 in 4 Americans visits a fast food restaurant Nearly 8 million people visit KFC everyday Before Chinese children can speak they can recognize KFC About 14 million chickens are consumed everyday worldwide Fun Fact

History 1930 KFC started by Harland Sanders 1952 The first franchise was opened in South Salt Lake, Utah 1997 Yum! Brand the parent to KFC was started in October 7, KFCs revenue was $520.3million

McDonalds May 15, 1940 in San Bernardino, California The revenue for the last fiscal year was $23.83 billion There are 32,000 locations worldwide McDonalds

Buger King established in July 28, 1953 in Florida. Burger Kings revenue for the last fiscal year was $623 million It has 41,000 (2008) employees globally Buger King

BEAR Analysis What makes Norway a good fit for KFC? DemographicsGovernment Physical Infrastructure CultureEconomics

Population of 4,660,539 Density of people per square mile Medium Age of 39.7% Urban population makes up 77% Demographics

AAA country stability rating Member of the European Area Agreement Open to foreign investment Government

Well-developed with 92,946 km of roads compared to 323,802 km of total surface area important to get ingredients fresh Physical Infrastructure GDP Growth Rate is -1.5% and GDP per Capita is $57,400 citizens can afford KFC High price level BigMac Meal $11.50 Economics

Willingness to change Ambitious Open minded Religious Beliefs Evangelical Lutheran Culture

Competitive Nations Best Choice NorwayFinlandSweden

The food industry is abundant and nearly saturated Government policies limit KFCs ingredients Different eating habits and preferences Sweden

Finns dislike a noisy dining environment Government has strict food safety regulations Finns prefer their traditional food over fast food Finland

Short-Term Recommendations Local Food Comfortable Restaurant Environmentally Friendly

Long-Term Recommendations Attract Children Find a Good Supplier Build Healthy Image

Conclusion Animal welfare program for poultry Co-branding High customer demand Sustainable and successful franchise Thank you for your attention !