Emily Farra Caitlin Pitts Bethany Stayer Sarah Johnson Jim Brattin Jessica Linxwiler

Quiznos Now #2 Sandwich chain behind Subway Market share % of fast food market Recent restaurant closings Toasted = no longer a novelty

SWOT Analysis Strengths Original toasted sub Wide range of products Global company Bold flavors Weaknesses Advertising strategy 2 nd in consumers mind Opportunities Expansion in urban areas Promote healthier options Focus target audience Threats Subway Restaurant closures

Problem Second in the mind of the consumer Lack of brand loyalty/identity Advertising

A-Quad Attitudes tasteful, healthy, young, educated, modern, fresh, fun, bold, different, zesty Attributes Variety (menu), fresh ingredients, nutrition, quality, affordable Allies Current loyal customers, Vendors (Pepsi), …. Adversaries Subway, Jimmy Johns, etc., drive- thru restaurants

Ideal Consumer Name: Jim Smith Gender: Male Education: College Education Income: Middle Class Location: Chicago Marital Status: Single Children: None Age: 25 Achiever

Brand Strategy Target Audience: male demographic, early 20s, single, fresh out of college, achiever Reposition Quiznos as a fun, bold choice through the use of humor

Interactive Media Plan Online Social Media Sites, TV vs. Youtube Media Plan: Facebook and Twitter like on FB and receive deals. Follow on twitter and get special deals Spokesperson: Aziz Ansari Commercial spots and twitter feeds

Interactive Media Plan

Commercial Quiznos Commercial