Passion Points News & Current affairs.

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Presentation transcript:

Passion Points News & Current affairs

The News & Current Affairs Segmentation NEWS FOLLOWERS 22.9m 44.3% SUPER NEWS FOLLOWERS 6.8m 13.1% MARKET SIZE % OF GB POP Source: GB TGI 2015 Base: All Adults 15+

(AGREE WITH 2/6 STATEMENTS) (AGREE WITH 4/6 STATEMENTS) Creating the groups Magazines Very Interested in: -News & Current Affairs Newspapers Word of Mouth Have a large amount of knowledge about: Internet Regularly visit sites on: Television Programme Types: Radio NEWS FOLLOWERS (AGREE WITH 2/6 STATEMENTS) SUPER NEWS FOLLOWERS (AGREE WITH 4/6 STATEMENTS) Source: GB TGI 2015

Demographic profile Source: GB TGI 2015 Base: All Adults 15+

MEDIA Consumption Newspapers Radio Magazines Cinema Television Outdoor Media Source: GB TGI 2015 Base: All Adults 15+

TOP MAGAZINES – By index KEEN TRAVELLERS SUPER KEEN TRAVELLERS The Week 187 Private Eye 180 The Garden 174 Golf World 168 BBC History 165 Big Issue 165 New Scientist 165 Mojo 164 BBC Focus 163 Livingetc 161 Private Eye 365 Autocar 271 Viz 267 Q 258 Golf World 254 The Week 246 The Garden 246 New Scientist 241 Todays Golfer 240 Country Life 238 Source: GB TGI 2015 Base: All Adults 15+

ADVERTSING CATEGORIES INDEX NEWS FOLLOWERS 131 119 137 SUPER NEWS FOLLOWERS 158 136 178 HEAVY HOLIDAY & TRAVEL SPENDERS HEAVY TABLET COMPUTER SPENDERS HEAVY JEWELLERY SPENDERS Source: GB TGI 2015