Culture and/as Politics
Third-wavers Awareness of the complex ways that power, privilege, oppression, and resistance look in a media-saturate economy.
McJobs Jobs that are temporary, low paying, no longevity, no benefits that mean people lose security they either once had – or assumed they would have at a certain stage of life.
Third-wavers Address “injustices that might not normally be regarded as specifically feminist concerns because it is precisely the interconnection of feminist issues with other injustices that urgently need attention”
Otherness the representation of that which exists so that I might define myself against it as proper/right/normal/superior she calls “otherness” – my shadow side…
power of representation “real” is an effect of representation… meaning that we live in a world of sign exchange value. BUT - representation does affect material life
The Sign (Semiotic Theory) Everything around us operates as a sign, which is split Signified (the concept) ________ Signifier (the sound/word) The idea is that we have no access to the concept without the representations attached to the word
Culture Jamming we can critically engage with popular culture use representation in order to critique representation Use the tools – appropriate them Cannot separate political activism and cultural production