Marketing the product VOŠ - 3. ročník - 2. semestr 19.2.2019 14:01

Definition of marketing a set of processes for creating, communicating and delivering products to customers a human activity directed at satisfying needs and wants through exchange processes „war“ between competitors 19.2.2019 14:01 Lenka Lexová

Components of marketing Marketing is a process which includes: market research new product development product life cycle management pricing channel management promotion 19.2.2019 14:01 Lenka Lexová

Four P‘s – marketing mix in popular usage, marketing is the promotion of products, advertising and branding in professional usage the term has a wider meaning that recognizes that marketing is customer centred products are developed to meet the desires of groups of customers or for specific customers 19.2.2019 14:01 Lenka Lexová

These four elements are often referred to as the marketing mix A marketer can use these variables to develop a marketing plan 19.2.2019 14:01 Lenka Lexová

Product product management and product marketing deal with the specifications of the particular good or service, and how it relates to the end-user's needs and wants 19.2.2019 14:01 Lenka Lexová

Pricing refers to the process of setting a price for a product, including discounts 19.2.2019 14:01 Lenka Lexová

Promotion includes advertising, sales promotion, publicity, and personal selling, and refers to the various methods of promoting the product, brand, or company 19.2.2019 14:01 Lenka Lexová

Placement placement or distribution refers to how the product gets to the customer; such as, point of sale or retailing it also refers place “where” a product or service is sold, e.g. in which geographic region or industry, to which segment (young adults, families, business people, women, men, etc.) 19.2.2019 14:01 Lenka Lexová

Match the items the cost to the buyer of goods and services product Informing customers about products and attracting to buy them where goods or services are available goods or services that are sold product price promotion place 19.2.2019 14:01 Lenka Lexová

Choose a well known product tor the product categories cars electronics clothes watches food drinks Think about typical consumer profile for your products, include: Sex Age Job Income level 19.2.2019 14:01 Lenka Lexová

Listening Radio advertising Telemarketing Where would you advertise your products? Consider the price and the profile of your customers. Which recent advertising campaign impressed you and why? Tell your partner. Choose a product and design a newspaper advertisement for it. 19.2.2019 14:01 Lenka Lexová

Resources English in Economics, Miroslav Kaftan, Libuše Horáková:, Karolinum 2004 Economy in English, M. Kalina a kolektiv:, VŠE Praha 1998 Market Leader, D. Cotton, D. Falvey, S. Kent, Pearson Longman, 2007 http://www.esl-lab.com/ www.wikipedia.org 19.2.2019 14:01 Lenka Lexová