Contextual Content Delivery An EmpFinesseTM Fundamentals Solution

Business Context Business Scenario Resolutions Offered Scenario 1 – Reactive Content Delivery Reactive content or information delivery e.g. Search often retrieves generic results and user needs to spend considerable amount of time further to find the result items to match his requirements. This is a considerable loss in productivity as well as causes lack of user satisfaction. Scenario 2 – Proactive Content Delivery Targeting and channelized information or content sharing e.g. Announcements, Promotions, Publishing of Policy etc. also needs appropriate mapping with right persons without which the effectiveness of those reduced multifold. Resolutions Offered Building of Persona of individual users based on various information sources which includes enterprise ERP (e.g. SAP, PeopleSoft), profile database (e.g. SQL, Oracle), CRM (e.g. MSD, SFDC, Siebel), enterprise social (e.g. Yammer, Chatter, Tibr), public social (FB, TW, LinkedIn) etc. Prediction of future behavior and likings of individual by projecting the same based on recent activities and trending persona which helps in creating Context for that individual Filtering or sorting the contents to deliver (proactive or reactive) based on Context created for that individual helps delivering only relevant content or information which satisfies user and also helps in improving productivity

Technology Perspective Architecture Software and Tools Dot Net 4.5 IBM Alchemy Content Classifier Azure Machine Learning External Output Format REST Service Interface JSON format Response

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