CRM | | INTERACTIVE TURNING YOUR CUSTOMERS INTO LOYAL FANS SPORTS TEAM CLIENTS INCLUDE: LIVE ENTERTAINMENT CLIENTS INCLUDE:

WHERE JOE AND HIS WIFE SHOULD HAVE BEEN IF WE HAD A COMPLETE CUSTOMER PROFILE AND HAD POSITIONED THE FAIRMONT HOTEL VANCOUVER PACKAGE RIGHT OFFER, RIGHT TIME, RIGHT CUSTOMER JOE AT HIS HOME IN SEATTLE, WASHINGTON JOE BUYS HIS WIFE THE KOOZA CD ONLINE JOE BUYS GREAT SEATS TO SEE KOOZA IN VANCOUVER ON THE DAY OF THE SHOW, JOE AND HIS WIFE DRIVE 150 MILES IN THE RAIN

SOCIAL NETWORKING EVENT AWARENESS SELLS TICKETS BRANDING CONTESTS PUSH FOR WORD OF MOUTH INCENTIVE FOR INTEREST WEBSITE EVENT AWARENESS SELLS TICKETS BRANDING PRESALE/ONSALE CREATES AWARENESS SELLS TICKETS TARGETED BRANDING TELESALES EXTREMELY TARGETED SELLS TICKETS EFFICIENT NEWSLETTER NOTIFIES FOR EVENTS SELLS TICKETS SPONSORSHIP AVENUE TAYLORED MERCHANDISE BRANDING ANALYSIS PREDICTIVE MODELING TRANSACTIONAL ANALYSIS BEHAVIORAL ANALYSIS DEMOGRAPHIC ANALYSIS GEOGRAPHIC ANALYSIS PARTNER NOTIFIES FOR EVENTS SELLS TICKETS BRANDING SAMPLE VENUE VISION CUSTOMER BUYS TICKETS POST PURCHASE THANK YOU FOR BUSINESS UP-SELL HOTEL FOR OUT OF TOWNER MERCHANDISE OFFER RSVP ON FACEBOOK PUSH FOR WORD OF MOUTH INFO ABOUT EVENT SEE YOU SOON 2 DAYS BEFORE EVENT INFO ABOUT EVENT UP-SELL PARKING RESTAURANT RESERVATION TWEET PUSH FOR WORD OF MOUTH PRO-ACTIVE COMMUNICATION THANK YOU THANK YOU FOR BUSINESS UP-SELL OFFICIAL PARTNER POST EVENT SURVEY IDENTIFY STRENGTHS/WEAKNESSES OPEN ENDED RESPONSES LEARN ABOUT CUSTOMER INTERESTS ANALYSIS MARKETING ROI EVENT RECAP

MULTI CHANNEL DIGITAL COMMUNICATIONS ARE NOW EVEN MORE IMPORTANT HOW DID YOU HEAR ABOUT THE EVENT? TICKETMASTER ONLINE & PHONE BUYERS SURVEYED (73% OF ALL CONCERT BUYERS) 7,575 RESPONDENTS 07/01/2010 – 12/31/2010 YOU CONTROL 1 OUT OF THE 3 PLACES WHERE PEOPLE HEAR ABOUT YOUR EVENTS

VENUESTOUR MEDIA PARTNERS OKLAHOMA CITY, OK Ford Center TYPICAL TOUR SCENARIO PHOENIX, AZ US Airways Center HOUSTON, TX Toyota Center THE VENUES AND LOCAL MEDIA CAN GREATLY EXTEND THE TOURS REACH IN LOCAL MARKETS HOWEVER, WITHOUT A CLEAR, COMPREHENSIVE STRATEGY, THESE COMMUNICATIONS ARE OFTEN: UNDERUTILIZED – nothing sent on behalf of the tour at all UNTIMELY – not sent at a time to properly capitalize on pre-sales and other offers INCONSISTENT – not in line with the look and message cultivated in other mediums INEFFICIENT – lacking expertise in best practices to maximize results WHY NOT CREATE A MEDIA KIT WITH TEMPLATES, ASSETS, ETC. THAT ARE CUSTOMIZED FOR A SPECIFIC PARTNERS NEEDS?

GIVEN THE ONGOING SHIFT IN MEDIA, MARKETING SHOULD BE HELD TO THE STANDARDS OF TRADITIONAL MEDIA: SIMILAR TO THE DEVELOPMENT OF TV SPOTS, RADIO SPOTS, PRINT ADS, ETC... …WHY NOT TRACK THE NUMBER OF S SENT WITH CORRESPONDING OPEN RATES, CLICK RATES AND SALES? SIMILAR TO THE TRACKING OF TELEVISION AND RADIO SPOTS WITH A NOTARIZED AFFIDAVIT OF PERFORMANCE… …WHY NOT USE EXPERTS TO DESIGN TURNKEY TEMPLATES AND ASSETS FOR THE MEDIA KIT? VS TRADITIONAL MEDIA

EXPERTISE MATTERS Fan Interactives DesignVenues Designs CURRENT CLIENTS EARN $11 OF TRACKABLE REVENUE FOR EACH $1 SPENT WITH FAN INTERACTIVE CLIENTS S HAVE EXPERIENCED A 20% INCREASE IN CLICK RATES WITH FAN INTERACTIVES DESIGN CIRQUE DU SOLEIL IS A VISUALLY STUNNING SHOW…WHY NOT ENSURE PARTNERS TEMPLATES AND ASSETS REFLECT THIS?

ANALYTICS DEMOGRAPHIC RECAP GEOGRAPHIC RECAP SEGMENTATION RECAP RESULTS

ANALYTICS WEBSITE SALES RECAP SOCIAL NETWORKING RECAP MARKETING CHANNEL RECAP POST EVENT CUSTOMER SERVICE RESULTS

FAN INTERACTIVE SERVICES MANAGE DATA CAN-SPAM COMPLIANCE DATA COLLECTION SWEEPSTAKES SEGMENTATION WORKING WITH YOUR EXISTING WEBSITE TO IMPLEMENT BEST PRACTISES ANALYSIS /WEB RESULTS POST EVENT SURVEY RESULTS GEOGRAPHIC/DEMOGRAPHIC PROVIDING YOU MULTIPLE REPORTS SO YOU CAN BEST UNDERSTAND YOUR CUSTOMERS AND HOW TO GET MORE OF THEM AUXILIARY SERVICES SOCIAL MEDIA STRATEGY ONLINE AD BUY (SEM/FB) SUPPORTING YOUR DIGITAL MARKETING EFFORTS ACROSS THE BOARD TO MAXIMIZE YOUR REACH DEPLOYMENT DEPLOYEMENT A/B TESTING WORKING WITH EITHER YOUR EXISTING SOFTWARE OR HELPING YOU TO A NEW SYSTEM. WE WORK WITH EVERYONE CREATIVE STRATEGY CONTENT BY TOUR CREATIVE APPROVAL BY TOUR USING HTML AND GRAPHIC EXPERIENCE TO CREATE BEST RESULTS WE ARE A KNOWLEDGE COMPANY, NOT A SOFTWARE COMPANY