T/F HARDER T/F Category Heading Category Heading Category Heading 100 100 100 100 100 200 200 200 200 200 300 300 300 300 300 400 400 400 400 400 500 500 500 500 500

A successful sales person will usually be honest, have integrity, motivations and a good knowledge of the product that is for sale.

TRUE

Selling should be a part of every employee’s job description and training.

TRUE

Personal selling is a one-on-one way of giving information and promoting a product or service.

TRUE

Housekeeping staff members are involved in personal selling each day by being friendly, helpful and courteous when they come in contact with guests.

TRUE

You might find a logo on the front of a hat, side of a shoe or on the pocket of a shirt.

TRUE

Women are not found in management areas of business any more.

FALSE

The hospitality industry has little demand for good managers because of the decline in customers.

FALSE

Closing a sale involves asking the client to approve the product and sign a contract.

TRUE

Radio advertising is more expensive than television advertising.

FALSE

Fodor’s Travel Publications is the largest publisher of travel information in the English Language.

TRUE

Characteristics of a product or service

Features

Individual, one-on-one effort made by a representative of a company to persuade a customer to purchase goods or services

Personal Selling

Ways to help the customer meet needs

Benefits

Computerized link between hotels and other travel-and-tourism-related companies

GDS-Global Distribution System

Activities or events in which companies participate to promote the name of the business and to improve its image or reputation

Publicity

Paid presentation of a product or service with an identifiable sponsor

Advertising

The combination of advertising, public relations, personal selling and sales promotion

Promotional Mix

Hotels and other businesses in travel and tourism that team up with businesses that buy, sell, or arrange sales or products

Intermediaries

the best time to spend a weekend at an Ice Hotel

Between Jan. 1 and March 31

two countries that have Ice Hotels

Canada and Sweden

the furniture of an Ice Hotel made of this

Blocks of Ice

the advantage of a Global Distribution System for hotels

Links hotels to other travel related companies

This makes an advertisement successful

It must catch the attention of a reader, viewer, or listener

Where a consumer expects to find print advertising

Newspapers Sides of Buses Magazines

Fodor’s Travel Publications offers 14 travel guides and features these for its readers

Travel information tips