University of Southern Queensland 13-15 August 2000 University of Southern Queensland On Campus…Off campus…Online You Choose Peter Swannell Vice-Chancellor & President & James Taylor Deputy Vice-Chancellor (Global Learning Services) ICDE SCOP 2000, Sao Paulo, Brazil

A Presentation to SCOP 2000 Sao Paulo, Brazil from Toowoomba Queensland

What kind of university? An e-University for an e-World A University that acts locally and thinks globally A Triple Option University offering CHOICE to its students On Campus Off Campus Online

Faculty Distributions

Program Level Distributions

USQ’s Australian Students 1999 Queensland 7,597 New South Wales & ACT 1,463 Victoria 354 Western Australia 174 South Australia 156 Northern Territory 100 Tasmania 79 Australian’s living overseas 280 TOTAL 10,203

USQ’s Off-Shore Students 1999 Malaysia 1,097 Singapore 928 Hong Kong 353 South Africa 163 Pacific Islands 100 Thailand 88 United Arab Emirates 46 Total, including students from 60 other countries 3,154

Nature of USQ’s Off-campus Population: 1999 Students’ Age Total Under 20 3% 20-24 21% 25-29 22% 30-34 18% 35-39 16% 40-49 16% 50-59 4% Over 59 0% TOTAL 100%

University Resources USQ is a “Public” Australian University set up under State legislation via the “University of Southern Queensland Act” It receives approximately 65% of its annual income as an “operating grant” from the Federal Government (including HECS payments) The remaining income is generated from research and enterprise activities

Executive Management Structure Vice-Chancellor & President Prof Peter Swannell Deputy Vice-Chancellor (Academic) Deputy Vice-Chancellor (Research & Enterprise) Deputy Vice-Chancellor (Global Learning Services) Registrar Bursar

Deputy Vice-Chancellor (Academic) Portfolio The Faculties, line management of the Deans, progress and assessment of PhD, MPhil students Accreditation and Quality processes including Australian Universities Quality Agency, and TAFE articulation Indigenous Higher Education Unit, Office of Preparatory and Academic Support, Wide Bay Campus

Deputy Vice-Chancellor (Research & Enterprise) Portfolio Revenue-earning enterprise, business ventures, contract management INDELTA Ltd, NextEd Ltd etc Grant & Contract Research including ARC funding and research policy Development Office, Alumni, Marketing and Public Relations International Office

Deputy Vice-Chancellor (Global Learning Services) Portfolio 13-15 August 2000 Deputy Vice-Chancellor (Global Learning Services) Portfolio Deputy Vice-Chancellor (Global Learning Services) The Distance Education Centre, learning pedagogies, USQOnline, the GOOD project, print and multi-media Information Technology Services on and off campus, including USQConnect, USQFocus & USQAssist The Library, including the provision of print and electronic information on and off campus ICDE SCOP 2000, Sao Paulo, Brazil

Management of Online Initiatives 13-15 August 2000 Faculties Academic Board Information Infrastructure and Services Committee VCC Online Teaching Management Committee Online Systems Management Committee Marketing & Media Coordinating Committee ICDE SCOP 2000, Sao Paulo, Brazil

Three key enterprises involving USQ

INDELTA Ltd A Company formed by USQ and Samuals with venture capital backing to provide web-based e-commerce, e-training, e-marketing solutions for business, schools and the wider community An outcome from the creation of INDELTA as the “Business Face” of USQ in 1997/8

NextEd Ltd An international service company delivering online award programs worldwide for universities via a robust network of mirror sites in strategic locations USQ is a major shareholder in NextEd Ltd USQOnline is a major customer of NextEd Ltd

USQOnline The University of Southern Queensland’s online Award programs Delivered via the Nexted platform and USQconnect “More than just individual subject units” Full Award programs leading to accredited Awards of USQ

USQ Intranets USQconnect: USQfocus: USQAssist: Provides student and staff access to online materials, academic and enrolment data, tutorial support etc USQfocus: Provides staff access to information system USQAssist: Provides automated response to FAQs

Some key issues of fact and philosophy that drive USQ’s approach to flexible learning on campus, off campus and online

A Famous Prediction "gales of creative destruction” Joseph Schumpeter (1934) predicted that every 50 years or so, technological revolutions would cause "gales of creative destruction” in which old industries would be swept away and replaced by new ones.

TECHNOLOGICAL CHANGES Steam Power - 1780s to the 1840s The Railways - 1840s to the 1890s Electric Power - 1890s to the 1930s The Motor Car - 1930s to the 1980s Information Technology - 1980s to ?

Profound Changes in the Delivery of Education Our expectations have changed Our needs have changed Our costs have changed Our technologies have changed Our pedagogies have changed Our learners have changed

Some Key Characteristics of those Changes They are global and borderless They create: business opportunities partnerships increased choice increased access increased competition

The “Triple Option” Approach to Meeting People’s Needs On Campus: Bringing learners to a campus and providing (upgraded) traditional face-to-face delivery Off Campus: Taking education opportunities to people “In Their PLACE, In Their STYLE, IN their TIME” Online: Global content delivered world-wide, and supported locally 24 hours per day, 7 days per week

The Big Picture With the arrival of the Information Age, international and institutional boundaries are likely to become increasingly irrelevant….. global partnerships are inevitable.

The Big Picture 'The death of distance as a determinant of the cost of communications is the single most important economic force shaping society in the first half of the next century’ Cairncross (1997)

The Big Picture The death of distance Economic rationalism User-pays-for-quality-service Market driven Rapid increase in dual mode institutions

Growth is the only certainty. The Big Picture Change is the only constant. Growth is the only certainty.

Future Projections A recent IBM report forecasts a threefold (US$4.5 trillion) jump in global education expenditure during the next 13 years. (Source: Richard Gluyas, New Nabs e-School Deal http://finance.news.com.au, 22 April 2000). The World Bank expects the number of higher education students will more than double from 70 million to 160 million by 2025.

Internet Usage in Australia In the year to February 2000, 43% of Australian adults used the Internet. 82% of Australian 12-24 year olds accessed the Internet to April 2000 compared to 85% for the US and 70% for the UK.

Four Generations of Distance Education Technology The Correspondence Model The Multimedia Model The Telelearning Model The Flexible Learning Model

DELIVERY TECHNOLOGIES CHARACTERISTICS OF DELIVERY TECHNOLOGIES First Generation MODELS OF DISTANCE EDUCATION AND ASSOCIATED DELIVERY TECHNOLOGIES CHARACTERISTICS OF DELIVERY TECHNOLOGIES FLEXIBILITY HIGHLY REFINED MATERIALS ADVANCED INTERACTIVE DELIVERY Time Place Pace THE CORRESPONDENCE MODEL • Print Yes Yes Yes Yes No

CHARACTERISTICS OF DELIVERY TECHNOLOGIES DELIVERY TECHNOLOGIES Second Generation CHARACTERISTICS OF DELIVERY TECHNOLOGIES MODELS OF DISTANCE EDUCATION AND ASSOCIATED DELIVERY TECHNOLOGIES FLEXIBILITY HIGHLY REFINED MATERIALS ADVANCED INTERACTIVE DELIVERY Time Place Pace THE MULTIMEDIA MODEL • Print • Audiotape • Videotape • Computer-based learning (eg CML/CAL) • Interactive video Yes Yes Yes Yes No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

CHARACTERISTICS OF DELIVERY TECHNOLOGIES DELIVERY TECHNOLOGIES Third Generation CHARACTERISTICS OF DELIVERY TECHNOLOGIES MODELS OF DISTANCE EDUCATION AND ASSOCIATED DELIVERY TECHNOLOGIES FLEXIBILITY HIGHLY REFINED MATERIALS ADVANCED INTERACTIVE DELIVERY Time Place Pace THE TELELEARNING MODEL • Audioteleconferencing • Videoconferencing • Audiographic Communication • Broadcast TV/Radio and Audioteleconferencing No No No No Yes No No No Yes Yes

DELIVERY TECHNOLOGIES CHARACTERISTICS OF DELIVERY TECHNOLOGIES Fourth Generation MODELS OF DISTANCE EDUCATION AND ASSOCIATED DELIVERY TECHNOLOGIES CHARACTERISTICS OF DELIVERY TECHNOLOGIES FLEXIBILITY HIGHLY REFINED MATERIALS ADVANCED INTERACTIVE DELIVERY Time Place Pace THE FLEXIBLE LEARNING MODEL Yes Yes Yes Yes Yes • Interactive multimedia (IMM) • Internet-based access to WWW resources • Computer mediated communication (CMC) Yes Yes Yes No Yes

“Clicks and Mortar” The idea of “clicks and mortar”, coined by Schwab’s CEO, Dave Pottruck, is simple but important: Brick-and-mortar institutions do best by integrating the power of their existing presence with the power of Web customer service and satisfaction.

USQ has the track record Established 1967 Moved to “Dual Mode” 1977 1999 ICDE Institutional Prize of Excellence as a leading dual mode institution worldwide “Legacy power”

Legacy Power USQ has 131 award courses available by distance education, of which 32 are offered online

USQ believes that it is possible to give people And…….In Summary USQ believes that it is possible to give people What they want Where they want it When they want it W W W