PROPAGANDA TECHNIQUES

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Presentation transcript:

PROPAGANDA TECHNIQUES DO WE REALLY DECIDE TO PURCHASE SOMETHING OR ARE WE TRICKED?

NAME THAT SLOGAN/COMPANY! HAVE IT YOUR WAY! YOUR IN GOOD HANDS WITH ______. UMMM GOOD. IT KEEPS GOING AND GOING AND GOING…. FINGER LICKING GOOD. SNAP, CRACKLE, POP! WHAT’S IN YOUR WALLET? CAN YOU HEAR ME NOW? JUST DO IT EAT FRESH

ANSWERS BURGER KING ALLSTATE CAMPBELL’S SOUP ENERGIZER KENTUCKY FRIED CHICKEN KELLOGG’S RICE KRISPY CAPITAL ONE VERIZON WIRELESS NIKE SUBWAY

WHAT’S THEIR STRATEGY?

SOME INFORMATION… Propagandists use a variety of propaganda techniques to influence opinions and to avoid the truth. Often these techniques rely on some element of emotion or manipulation, either omitting significant information or distorting it. Who do you think they target the most?

Teenagers spend about $100 billion annually on such items as health and beauty products, music, and clothing. Whoa! Companies target teenagers because they are easily influenced.

Advertising Strategies BANDWAGON TESTIMONIAL NAME CALLING COMPARE AND CONTRAST TRANSFER REPETITION EMOTIONAL WORDS FAULTY CAUSE AND EFFECT

An important person or famous figure endorses a product. BANDWAGON This technique tries to persuade everyone to join in and do the same thing. TESTIMONIAL An important person or famous figure endorses a product.

The product name or keyword or phrase is repeated several times. TRANSFER Good feelings, looks, or ideas transferred to the person for whom the product is intended. REPETITION The product name or keyword or phrase is repeated several times.

EMOTIONAL WORDS NAME CALLING Words such as luxury, beautiful, paradise, and economical are used to evoke positive feelings in the viewer. NAME CALLING Negative words are used to create an unfavorable opinion of the competition in the viewer's mind.

FAULTY CAUSE AND EFFECT Use of a product is credited for creating a positive result. COMPARE AND CONTRAST The viewer is led to believe one product is better than another, although no real proof is offered.

NAME THAT STRATEGY GOOD LUCK!

TESTIMONIAL

BANDWAGON

REPETITION

CREDITS http://search.ebay.com/tiger-woods-wheaties-box www.buzzle.com/ads/examples

ASSIGNMENT #2 Create a advertisement ad using one of the five propaganda strategies. The product and the name must be original. You can’t use another companies name or slogan. You must include: 1) A picture 2) A slogan 3) A company name