Record of Work Dr. Cheryl Spulecki President, NYSANA August 2018.

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Presentation transcript:

Record of Work Dr. Cheryl Spulecki President, NYSANA August 2018

Media Relations Media List Generation: Baker PR developed a regional media list that includes targeted health, political and general news media contacts across New York state Press Releases: Governor Cuomo’s support to afford CRNAs full scope of practice in his 2018 budget proposal Dr. Cheryl Spulecki’s 2/12 testimony Lobby Days (March and May) Rebuttal for Rome Sentinel Partnership with The Society for Opioid Free Anesthesia Counter to NYSSA accusations against CRNAs Response to NYSSA making false claims against NYSANA www.bakerpublicrelations.com

www.bakerpublicrelations.com

Media Pitching/Outreach and Media Interviews: More than 60 outlets from downstate, Capital Region, North Country, Central New York, Western New York and the Southern Tier Baker PR submitted letters-to-the-editor to newspapers across New York state on behalf of Dr. Cheryl Spulecki and NYSANA members Secured pieces included POLITICO, Capital Tonight on Spectrum News with Liz Benjamin (statewide show), Times Union, WNYT with Benita Zahn, Legislative Gazette, Democrat and Chronicle, WCNY’s The Capitol Pressroom, News 10 ABC’s Morgan McKay, Malone Telegram and Watertown Daily Times www.bakerpublicrelations.com

Media Relations (continued) www.bakerpublicrelations.com

Media Placements Print: Politico Pro (subscription required) Legislative Gazette Watertown Daily Times Rome Sentinel WICZ Malone Telegram SOFA Partnership Video: Joint Legislative Public Hearing Spectrum News: Capital Tonight

Social Media Baker PR developed a social media strategy (Facebook and Twitter) and posts to solicit awareness regarding NYSANA’s campaign. Baker PR created social media campaigns dedicated to full scope of practice, title recognition and Lobby/Advocacy days. www.bakerpublicrelations.com

www.bakerpublicrelations.com

Social Media Metrics: Facebook January 2018 60,128 Impressions 33,322 Reach 2,884 Engaged Users 390 Video Views February 2018 68,834 Impressions 39,988 Reach 3,420 Engaged Users 0 Video Views March 2018 103,632 Impressions 67,024 Reach 5,588 Engaged Users 12,943 Video Views April 2018 12,148 Impressions 6,779 Reach 648 Engaged Users 389 Video Views May 2018 35,850 Impressions 19,963 Reach 3,801 Engaged Users 2,092 Video Views June 2018 17,388 Impressions 11,122 Reach 1,019 Engaged Users 1,234 Video Views July 2018 7,245 Impressions 3,972 Reach 414 Engaged Users 76 Video Views www.bakerpublicrelations.com

Social Media Metrics: Twitter January 2018 2,223 Tweet Impressions 232 Profile Visits 6 New Followers 8 Mentions 2 Tweets February 2018 11.5K Tweet Impressions 531 Profile Visits 17 New Followers 45 Mentions 23 Tweets March 2018 17.1 K Tweet Impressions 928 Profile Visits 11 New Followers 107 Mentions 33 Tweets April 2018 5,824 Tweet Impressions 143 Profile Visits 8 New Followers 11 Mentions 5 Tweets May 2018 4,182 Tweet Impressions 183 Profile Visits 3 New Followers 1 Mention 10 Tweets June 2018 5,874 Tweet Impressions 89 Profile Visits 2 Mentions July 2018 2,001 Tweet Impressions 41 Profile Visits 8 New Followers 0 Mentions 0 Tweets www.bakerpublicrelations.com

Advertising Baker PR made recommendations for radio and digital ad buys, created the content and placed ads with TALK1300, POLITICO, Legislative Gazette, and Facebook Baker PR drafted copy for sponsored newsletter with POLITICO www.bakerpublicrelations.com

Social Media Advertising www.bakerpublicrelations.com

Digital Marketing Baker PR coordinated testimonial video shoots with Plastic Surgeon Dr. William DeLuca and CRNA Jennifer Wojtusik on behalf of NYSANA’s pursuit of full scope of practice www.bakerpublicrelations.com

Email Marketing Baker PR drafted and distributed multiple email campaigns to NYSANA members, soliciting engagement and action www.bakerpublicrelations.com

Email Marketing Metrics www.bakerpublicrelations.com

Print Marketing Baker PR created and finalized multiple fact sheets (including coalition members) to distribute publicly and to legislative decision-makers informing them about the facts and the role of CRNAs in health care Baker PR coordinated literature drops at the L.O.B. www.bakerpublicrelations.com