NGCOA Annual MCO Pulse of the Industry Survey

Business Trending upward (weather factor) Interest to improve MCO same store benchmarking Working harder than ever Much more proactive with promotions, sales, marketing, player development Diversification and addition of amenities Tee time distribution update, next steps

For the 2013 Calendar Year, did you forecast your total gross revenue to prior year to be…

Now with four months of actual data, we are forecasting our year-over-year gross revenue to be…

As we look towards 2014, we would anticipate total gross revenues compared to 2013 year end forecast to be…

For the balance of the year and next, are you forecasting green and cart fees to be…

For the balance of this year and next, are you forecasting membership initiation fees and deposits to be…

Pricing Demand: For the 2013 Calendar Year compared to 2012 Calendar Year, combined rates for our greens and cart fees were... (e.g., 2012 Avg G/C Rate = $30, 2013 Avg G/C Rate = $32 or a 6.7% increase)

Pricing Demand: For the 2013 Calendar Year compared to 2012 Calendar Year, our membership dues rates charged were...

Pricing Demand: For the 2013 Calendar Year compared to 2012 Calendar Year, our initiation fees and deposits charged were...

For the balance of the year are you forecasting corporate meetings to be ___ than previous years…

For the 2013 Calendar Year compared to 2012 Calendar Year, we forecast our social (wedding, family reunions, etc.) events and/or golf outings to be ...

For the balance of the year do you see your business trending…

What percent of Total Revenues per course do you set aside for a Capital Reserve for major repairs and replacements?

In the next three years, we anticipate capital replacement cycles to be:

In the next three years, we expect our capital budgets to be:

Which amenities did you add to some or all of your facilities in the past 12 months?

Which amenities are you considering adding in the next 12 months to some or all of your facilities?

My priorities for equipment innovation, providing there is a clear value proposition, are as follows: (1-highest priority, 3-lowest priority)

Looking ahead to the next six months, do you expect to lease or purchase any of the following?

What is the most important finance problem facing your business today?

Compared to 12 months ago, has obtaining credit for businesses like yours become…

In the next 6 months, do you expect the total number of Full-Time Equivalents working for you to?

Over the next 12 months, with respect to your golf portfolio, do you expect to…

For the balance of this year and next year, do you…

What steps have you taken to make your golf facilities more sustainable?

What do you feel is the environmental issue that is most threatening to the golf industry?

Which of the following golf industry programs are you supporting, plan on supporting, or anticipate will grow at your facilities?

In the next three years, our golf facilities will be intentionally looking to:

Which of the digital media listed below has proven most successful at driving more business to your facilities?

Which of the following digital media marketing communications tools are a larger part of your marketing/sales mix in 2013?

What are the following ways you are currently providing access to your tee time reservations? (Check all that apply)

If you are currently working with 3rd party providers, do you have a contract in place?

If yes, does it include a best rate guarantee at your facilities?

Have you used the NGCOA Best Practices to guide your negotiations/agreement?