POSTGRADUATE DIPLOMA IN BUSINESS APMG 8119: DIGITAL ENTERPRISE 2015

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POSTGRADUATE DIPLOMA IN BUSINESS APMG 8119: DIGITAL ENTERPRISE 2015 SHRI - 1446629 PERSONAL REFLECTION

Reflection Focus Customers Society Businesses

CUSTOMERS Use title slide layout

According to Castells, 2000 Society 1 way Real SPACE PLACE 2 Way Virtual Society Technology SPACE PLACE

Model of Marketing Communications in Hypermedia CME (Hoffman & Novak 1996)

SOCIETY Use title slide layout

Moderating Effect of Online Experience Online store attributes & Customer Experience: Influence on Trust, Satisfaction & Loyalty (Jin and Park, 2006) Web Design TRUST Order Fulfillment Communication LOYALTY Moderating Effect of Online Experience BUSINESSES Merchandising Satisfaction Security/ Privacy Promotion

Digital Business Model – (KPMG International,2009). REVENUE COST

Complexity Sweet Spots – (MIT,2014).

Digital Piracy & Security

www.digitsunami.wordpress.com

Piracy In Numbers ANY QUESTIONS?