REGION VI REGIONAL LEADERSHIP CONFERENCE Aug 11th, 2018 Microsoft Headquarters Redmond, WA

Effective Communications Prepared By Jeray Terrell | Southern California Zone Chairperson

Workshop Vision Chapter Presidents and Vice Presidents this is your time. Set the standard for your chapter. Work with your fellow Presidents and VPs to identify your chapters greatest needs, set goals, and create a strategic vision. By end of this workshop, you’ll assemble your chapter’s Strategic Communications Plan a) To ensure that the CEB members know and follows their tasks b) To communicate to Alumni and and industry personal whose assistance you seek c) To make GroupMe, and other programs, actually work to your advantage

Create a strategic vision Step 1: Identify what works for your chapter Step 2: Formulate a plan of action Step 3: Plan of implementation Step 4: Follow Through Goals Use all platforms to better communicate with all stakeholders Understand what works for your chapter

Ineffective Communication Interactive Discussion Before we talk about how to get it right, we must first discuss how we got it wrong Think about your communication efforts with your so far board during the summer term. What communication issues have you experienced?

Communications: NSBE as a brand One thing to consider when intiating communication with your chapter stakeholders is that they are all consumers in some shape or fashion. Your stakeholders include Chapter members Your College of Engineering Your Alumni/Professionals Yes, even your Board! The list goes on

Define Your Product Lay out vision and goals to your stakeholders. What are your chapter specific benefits to being a NSBE Affiliate at any level? Reduced Conference Fees? Travel Reimbursements? Professional Development? You know better than I Do

The Sale Your Board, Professionals, Members, You name it!

Chapter Executive Board Vary your strategies Don’t rely solely on one communication form research which resources work best for specific tasks Know your personnel Learn what method of communication works best for each member, and follow up with them once communication has begun. Make sure they are well aware of your expectations. They should know the benefits leadership and the privilege it is to be a part of your chapter’s board Make sure they know the consequences of not upholding a standard of excellency.

Members Know your customer Be open and accessible to membership, and ASK them what they want or expect from the org if you have to, help them to find the answer to this Build Professional relationships Explore your options of communication Keep them up to date and involved Execute!

Alumni/Profssionals Know your Customer They are grown adults(Employed). You must message them in a timely manner. scheduling (plan ahead) keeping it professional; clear details work around them

Membership Zone You can think of us as your outside consultants We are here to help you with anything in regards to membership and we try to uphold a high standard of availability and transparency Understand our chain of command Contact accordingly Remember that we are also students just like you

Strategic Communications Plan/Vision Break out session

Step 1: Identify what works for your chapter What gives you the the best responses from members at all engagement levels?

Step 2: Formulate a plan of action Effective use of programs GroupMe: What do you need/want from members (like my message) Follow up on GroupMe (email) Set a culture of excellence that ensure that your messages are more than just another Notification

Step 3: Plan of implentation Interactive example (ask audience questions)

Step 4: Follow Through Action items easy to find, accessible, trackable holding yourself accountable Hold them accountable with every action item make sure you convey its significance to the chapter and to your vision for the chapter. Action items should flow out of discussion Give praise and show humility

Breakout session 3 groups what plans and steps will you take to implement?

Wrap- up What have we learned? What new communication strategies do you plan to implement? What Can the membership Zone to to help you through this process?