PROFESSOR DAVID GOLDSMITH ENTERPRISE THINKING

Projects Time Impact on firm ROI Money Priority (Max Hrs)(1-100)Invested Finish studying English 320H/ 4 Months 70 More opportunities 8,0004 Get a job 20 H/ Month 45 Economic Independence, Experience 10,0006 Open my restaurant 480 H/ 6 Months 90Independence50,0001 Complete the Certification in Marketing Management 112 H/ 4 Months 75Better Job5,0003 Start a Masters in Marketing and Publicity 960 H/ 24 Months 55 Knowledge, Better Job 15,0005 Start food handling course 240H/ 3 Months 80 Knowledge to implement in my Restaurant 5,0002

3 Months 24 Months Complete the Certification in Marketing Management Start food handling course Open my restaurant Start a Masters in Marketing and Publicity 4 Months6 Months Finish studying english

I want to create my own restaurant fast and successfully

Test QuestionsColumn 1 1. Is the CS one issue?NO 2. Is the CS in the present or future tense? Present 3. Is the CS a problem or solution?Problem 4. Are the CS facts verifiable ?Yes 5. Are the CS assumptions valid ?Yes 6. Is the CS essential to your overall goal? Yes

I need to raise funds to open my restaurant

Test QuestionsColumn 1 1. Is the CS one issue?Yes 2. Is the CS in the present or future tense? Present 3. Is the CS a problem or solution?Problem 4. Are the CS facts verifiable ?Yes 5. Are the CS assumptions valid ?Yes 6. Is the CS essential to your overall goal? Yes

I should raise funds to open my restaurant

CRITERIAColumn 1 1. Is reframed CS specific or generalized?Specific 2. Is reframed CS positive opposite?Yes 3. Is the reframed CS in the ultimate form?Yes

What would it take to raise funds to open my restaurant?

Go to the Bank Ask to my parents Start working Win the lottery

I need an Alliance

Legal entity formed between two or more parties to undertake an economic activity together Share the risk Contribute equity Share revenues, expenses, assets and control of the company

STRENGTHS PARTNER 1 + WEAKNESSES PARTNER 2 SUCCESSFUL ALLIANCE WEAKNESSES PARTNER 1 + STRENGTHS PARTNER 2

Partner 1 Monetary resources Financial knowledge Relationships Experience Monetary resources Marketing Knowledge Relationships Experience Excellent service Good Quality Successful in the business Sharing risk and expenses Sharing responsibilities Partner 2 Alliance

ActivityDesignationPredecesorTime (Days) Deciding the date of opening day BA1 Making the guest list CA2 Send invitations DB, C6 Promote the event on radio EM10 Deliver flyers FM6 Hire decorators HD1 Ask the authorities for permission for opening day A Hire a band JD5 Product samples preparation LE1 Souveniers KD5 Hire a car for the promotion of the event MK,J,H1 Opening day NL1

Early Start and Early Finish 34 DAYS

Late start 34 DAYS

A N C H L F E M J D K B ACDJMELN= 34 DAYS