25th BCC WG Meeting Welcome to IEM Presentation Ms. Zakia Akter Deputy Director (PM) IEM, DGFP September 10, 2018

Special features after last HPN meeting are: Features of SBCC Activities Accomplished under IEC-OP (May’18 – July ’18) IEC OP took different types of activities to achieve its’ intended goal Special features after last HPN meeting are: Inauguration of Call Center Urban Campaign Divisional Level Community Dialogue Revitalization of School Health Program Observation of World Population Day Findings Dissemination of “Formative Research for Assessing Exposure and Effectiveness of IEC/SBCC Interventions Implemented by IEM Unit of DGFP” Meeting the unmet need for family planning among Rohingya refugees and host community

Inauguration of Call Center A Call Center named Shukhi Poribar (সুখি পরিবার) was activated People may get information on - Family Planning including post partum family planning Maternal Health ANC, PNC & Delivery Neonatal & Child Health Adolescent Reproductive Health - Nutrition 24/7 hours service is available Please call at 16767

Honorable Minister, Ministry of Health and Family Welfare, Mr Honorable Minister, Ministry of Health and Family Welfare, Mr. Mohammad Nasim, MP inaugurated the call center Please call: 16767

Urban Campaign Urban campaign is a new initiative by IEC-OP and will continue throughout the sector program Campaign objective is to raise awareness about the consequences of child marriage and teenage pregnancy, ARH, personal hygiene (including sanitary napkin) as well as small family norms. Target Population: Adolescent boys and girls in slum area Two campaign was conducted in Dhaka & Sylhet city Disseminated FP-MCH messages through digital display in Dhaka city

Urban Campaign Campaign with adolescent boys Campaign with adolescent girls

Divisional Level Community Dialogue Community Dialogue intends to mobilize divisional level key stakeholders to support FP-MNCH initiatives Target Audience: district level administration, district FP committee and Local Government, CSO, NGO/CBO, academician, demographer, researcher, students/adolescents and media personnel Modalities: key note presentation; Open discussion and Questions/answer followed by a specific guideline Seven Community Dialogue implemented where Mymensing was included in Dhaka

Revitalization of School Health Program A School Health Curriculum with comprehensive information of Health, Population and Nutrition was developed and available to be used by any intended users ‘Pictorial handouts’ (in PPT form) of the School Health Curriculum with messages to be used by Trainers/Teachers/ SACMOs is available; It is available be used at Schools to raise awareness among students (VI-X) on Health, Family Planning and Nutrition. It also covers ASRH issues including gender, VAW, child marriage that impact their lives. 650 SACMOs in 19 districts were trained to conduct session at school

Observation of World Population Day WPD was observed on July 11, 2018 with the theme “Family Planning is a Human Rights” Honorable Speaker, Bangladesh National Parliament Dr. Shirin Sharmin Chaudhury, MP endorsed the theme Day specific events were: Press Briefing Facebook Campaign Radio & TV Program Video Documentary Theme song Jingle Brochure, Poster, Souvenir published Reward for best worker and Institutes Rally Division, District & Upazila Level Advocacy, Rally & best workers , institutes rewards

Press briefing on World Population Day

Photo Gallery of World Population Day 2018

Photo Gallery

Dissemination of “Formative Research for Assessing Exposure and Effectiveness of IEC/SBCC Interventions Implemented by IEM Unit of DGFP” Key recommendations of the Study: National Broadcast time should be reformed for using TV as an electronic media to disseminate health and family planning related information Higher emphasis should be given to Bangladesh Television as private TV channels are disseminating less FP related information compared to BTV and also rural people have more access to BTV in compare to private TV channels.

Key recommendations of the Study contd… Family planning workers or health workers were appeared as most effective channels of SBCC intervention. Therefore, more emphasize should be given on the coverage of family planning workers The coverage of AV Van should be increased Area specific communication strategy should be adopted Audience specific communication strategy should be taken IEC/SBCC activities should disseminate adequate information to address misconception and side effects of using family planning methods More emphasis should be given to contents and issues other than coverage.

Meeting the unmet need for family planning among Rohingya refugees and host community Key activities: Quarterly program review and result sharing meeting Sensitization meetings/workshops with religious and local government leaders Clinical training on PPFP Training on counselling Organize street drama through local theater group Provide audio messages through Rakhain dialect Organize satellite clinics; ten satellite clinics per month.

Coordination with other Directorates/Units Coordination Points: National Newborn Health Program of DGHS organized a dissemination program on September 05, 2018 The Honorable Minister, Ministry of Health and Family Welfare, Mr. Mohammed Nasim, MP has inaugurated the program as the chief guest The unit used five TVCs developed by IEM and acknowledged IEM, DGFP during inauguration IEM, DGFP is open to any Units or directorates who intends to use School Health, Nutrition and Population Curriculum for conducting session at Schools Disseminate information to call at 16767

Upcoming Key SBCC Activities A 4-day message development workshop with technical support from Ujjiban; Development of Pre-marital counselling guideline with technical support from Ujjiban is in progress; Update eToolkit, eLearning course & Digital Archive; Tracking App of AV van show Subtitling & dubbing of selected documentary & TVCs

Thank You