Communication & Organisation Lecture 7 Communicating Information & Communication between Organisations Communication & Organisation Lecture 7
Communication & Organisation Lecture 7
Communication & Organisation Lecture 7 500 Rapid Decline ? 490 Unit Sales 480 470 2000 2003 2001 2002 Year Communication & Organisation Lecture 7
Communication & Organisation Lecture 7
Communication & Organisation Lecture 7 19.52 Communication & Organisation Lecture 7
Communication & Organisation Lecture 7
Communication & Organisation Lecture 7
Communication & Organisation Lecture 7
Communication & Organisation Lecture 7
Communication & Organisation Lecture 7
Communication & Organisation Lecture 7
Communication & Organisation Lecture 7
Communication & Organisation Lecture 7
Communication & Organisation Lecture 7
Communication & Organisation Lecture 7
Communication & Organisation Lecture 7 Images Convey brand identity e.g Nike Carry brand values e.g Body Shop Images can be personalised Can be modified overtime e.g Coca-Cola Give an indication of the business you are in e.g water companies Tend not to be overcomplicated Traverses cultures Communication & Organisation Lecture 7
Communication & Organisation Lecture 7 Companies have rules stating how their logo can be applied E.g British Airways ‘stuffy image’ E.g BBC 2 ‘stuffy image’ Consistent across all documents and corporate communication Communication & Organisation Lecture 7
Communication & Organisation Lecture 7 Gives ‘added-value’ to products and services Should encourage people to trust and enjoy dealing with the company Builds relationship with other stakeholders e.g ‘the City’ Gives long-term recognition Communication & Organisation Lecture 7
Communication & Organisation Lecture 7
Communication & Organisation Lecture 7
Communication & Organisation Lecture 7 House-Styles Consistent across all communications Communicates corporate values Can be adapted for different aspects of the business Globally consistent Communication & Organisation Lecture 7
Communication & Organisation Lecture 7 Consistent Style in ? Letter Headings and………….. Communication & Organisation Lecture 7
All communications must be consistent All advertising Point of Sale Letters and faxes Web sites Communication & Organisation Lecture 7
Communication & Organisation Lecture 7 Newsletters Reports All public presentations Uniforms Livery on vehicles Signage Communication & Organisation Lecture 7
Communication & Organisation Lecture 7 Questions? Communication & Organisation Lecture 7
Communication & Organisation Lecture 7 Group Exercise You are to start your own business: Choose the type of business Consider what communication materials you will require and why. Determine the Style you will use and Why? Communication & Organisation Lecture 7