2010-2011 Influenza and Pneumonia Immunization Services Ed Cohen, PharmD Immunization Clinical Services March 28, 2011.

Slides:



Advertisements
Similar presentations
Team Up. Pressure Down. Partner Engagement. The Issue: Hypertension Heart disease, stroke and other cardiovascular diseases kill more than 800,000 adults.
Advertisements

Multichannel Personalization At Scale: Building Incremental Value With #dunnhumby.
Sustainable Adult Immunization Activities Julie Morita, M.D. Medical Director, Immunization Program Chicago Department of Public Health.
Quality Improvement and Care Management
National E-Prescribing Consumer Awareness Campaign Launching April17, 2008.
Our Mission... To be the most convenient provider of consumer goods & services... and Pharmacy, and Health & Wellness services...in America.
Copyright Aclient Software Systems, Inc.2007 All Rights Reserved1 Introducing… EmployerDiscountNetwork.com “Mortgage Referrals Through Employer Marketing”
Delivering Strategic Value through Meetings and Events.
The Influenza Immunization Season: An Early Look at Communications and Media Planning Glen Nowak, Ph.D. Director, Media Relations Centers for Disease.
Danielle M. MacFee, MPH New York State Department of Health Healthy Heart Program 1 State of New York Department of Health.
Marketing Pharmaceutical Care Dr. Muslim Suardi, MSi., Apt. Faculty of Pharmacy University of Andalas 2010.
Business Name [Short Descriptive Tagline Goes Here] “Include a strong customer testimonial here if you have one. Social proof is one of the most powerful.
Electronic Health Records in Small Latino Practices Antonio Fernandez National Advisory Council Director, Ponce School of Medicine Regional Extension Center.
PRACTICE TRANSFORMATION NETWORK 2/24/ Transforming Clinical Practice Initiative (TCPI) Practice Transformation Network (PTN)  $18.6 million –
©2011 Walgreen Co. All rights reserved. Community Pharmacy Impact on Access to Immunizations for Health Professional Shortage Areas Patricia Murphy, MPH.
1 Welcome!  Thank you for joining the American College of Physicians’ Quality Connect Adult Immunization Learning Series Webinar!  We will start in a.
( most of ) The 2004 Vaccinate Your Staff Contest
HOW TO CHANGE THE IMAGE ON COVER Select an image that relates to the presentation subject and aligns to the Vivity imagery guidelines. Do not use more.
The following Pitch Deck aims to help you sell Facebook Paid Ads to your clients. REMINDER: Get statistics and talking points on Facebook Paid Ads to.
English for Health: Developing and Promoting Health Literacy Partnerships Jeff Burkhart Executive Director Beth Gaytan Associate Director.
Fragmented Services: 7+ Average number of health related vendors employees need to interact with. Lack Engagement: 57% of large employers say that a lack.
ACO501 – Accommodation Sales & Marketing
Your Guide to VMware Channel Marketing Partner Programs
Digital Marketing Master Class
SOCIAL MEDIA BEST PRACTICES
Fostering Workforce Partnerships
Introduction to Pharmacy Marketing
Job Corps – Career Center Collaboration Case Study New York and New Jersey September 19, 2016.
Health Advocate Overview
Member Informational Meetings
Send Final PPT by Wed 9am. (866) ID: , Leader PIN: 4869
The Social Media Piece of the Social Marketing Pie
Health Promotion & Aging
Welcome! Enhancing the Care Team May 25, 2017
5 Strategies to Win Business and Stay Competitive
CUSTOMER EXPERIENCE STRATEGY – CANVAS - TEMPLATE
Kim M. Solberg Health Communications Specialist MetaStar, Inc.
Basic Food Education Forum
Missouri Behavioral Health Independent Practice Association (IPA)
Strategies to increase referral patients
Thinking Big: How Small Marketing Teams Can Maximize Their Digital Efforts November, 2017.
Nicole Steen-Dutton, ClickDimensions
Auburn University’s Healthy Tigers Program “ I believe in a sound mind , in a sound body, and a spirit that is not afraid” Auburn Creed An Update Presented.
Bending the Cost Curve A Case for Integration.
Evidence-Based Strategies to Increase Adult Vaccination Rates Recommendations of the Task Force on Community Preventive Services Megan C. Lindley, MPH.
Communications Update
Kelsey Keel, MPH Director, Childhood obesity initiative
National Active and Retired Federal Employees Association
Helpful Hints for action to prevent elder abuse
Research for all Sharing good practice in research management
Coordinated by Michael Koller, M.D.
2018 Education Plan.
Chicago Department of Public Health
Social Media Marketing Strategy Template
Innovative Strategies to Promote Adult Immunizations
Choosing Wisely Employer Toolkit
Discussion Topics Addressing Immunization Challenges
Smoking Cessation Smoke Signals.
Healthy people living, working, and playing in Baltimore County
Pharmacy – Fully Insured versus Self Funding
Rich Zimmerman Illinois Department of Public Health, Springfield IL
"Kick the Flu Summit II: Communicating Flu Issues in Community Speak!”
Best Useful Social Media Tips For Online Reputation Presented By:- Abhinav Shashtri.
Contact: Anuradha Bhatt, MPH
Facts about Volkswagen Scramble
Clinical Health Advocacy Second Opinion Services
Social Media Marketing Strategy Template
The Expanding Role of Community Pharmacists in Identification of At-Risk Patients and Provision of Pneumococcal Vaccinations Ed Cohen, PharmD Immunization.
2018 PARTNERSHIP OPPORTUNITIES
COSMETOLOGIST S & MAILING DATABASE PREPARED BY : GLOBALMAILMEDIA
Presentation transcript:

2010-2011 Influenza and Pneumonia Immunization Services Ed Cohen, PharmD Immunization Clinical Services March 28, 2011

2010-2011 Flu Shot Program Goals To administer flu and pneumonia shots all day, every day at all retail locations To retain last year’s flu shot patients while acquiring new flu shot patients To sustain brand awareness of our professional preventive care services

2010-2011 Flu Shot Program Objectives Deliver a service that goes beyond a standard transaction to enhance our image as an overall healthcare provider Demonstrate improved immunization rates by proactively cross-promoting additional, relevant immunization services

2010-2011 Flu Shot Program Acquire and retain loyal patients as a result of positive pharmacy staff interactions Prove capabilities to physician and payer groups that illustrate our new, expanded capabilities and how we play a critical role within their network

Marketing Strategy Continue speaking with consumers, while encouraging participation from our own employees, as well as reaching key influencers Targets Consumers Employees Influencers

Consumer Activation Plan Arm Yourself® For The Ones You Love Flu Program

Consumer Activation Plan (continued) Arm Yourself® For the Ones You Love Well-intentioned Moms Prevention-focused Seniors Know they should get a flu shot, but don’t follow through on their intentions Emphasize convenience of Walgreens no-appointment guarantee, and emotional connection of doing it for their loved ones Already get a flu shot, just need to be convinced to get it at Walgreens Emphasize enhanced patient care experience as reason to believe Existing Rx Patients Already involved in a conversation with Walgreens, just not necessarily about flu shots

Consumer Activation Plan (continued) Leverage Our ‘Arm Yourself For The Ones You Love’ Consumer Campaign by: Designing relevant, direct mail campaigns to connect with existing customers Developing a media mix that drives demand and differentiates us from other retailers Promote daily accessibility, patient privacy areas and paperless medical billing processes Coordinating public relations efforts to stress the importance of getting vaccinated early

Consumer Activation Plan (continued) Communicating the CDC’s universal age recommendation Include education that this year’s vaccine also protects against H1N1 Identifying opportunities for a stronger online integration, both pre- and post-immunizations Online registration, pre-populated VAR forms and NEW online immunization records Increasing email database to cross-promote future elective, preventive care services

Consumer Activation Plan (continued) Arm Yourself® For The Ones You Love National campaign with an underlying promotion that empowers people to fight the flu for those they love Giving consumers a chance to show who matters most with a simple, iconic image, played out in a million different ways, all of them personal expressions of love and pride

Consumer Activation Plan (continued) Our icon, a heart-shaped bandage used in retail, online, on TV and in print campaigns featuring people demonstrating their pride in getting the flu shot for the people they love

Consumer Activation Plan (continued)

Consumer Activation Plan (continued) First Mover Education Activation Media Center Pre-sell Efforts General Awareness Customers and Employees New Customers Reminds customers we’ll be offering flu shots this season Prior to getting shots, informs customers of vaccine updates Once the vaccine arrives, promotes every day availability Begins full activation plan/launches mass media outreach July August August September

Employee Activation Plan Be the first to arm yourself for the flu season, and get others on board in the fight against the flu Walgreens Employees Last year’s flu campaign really galvanized employees Now Walgreens employees have an opportunity to be a part of an even larger effort—all from the front lines Emphasize that every Walgreens employee will receive a free flu shot this year, and that employees have the power to really make a difference in the fight against the flu

Employee Activation Plan (continued) Prepare retail staff to actively engage with daily customers to get a flu shot by: Developing an internal campaign to increase employee immunization rates Staff who get vaccinated are best positioned to promote flu shots

Employee Activation Plan (continued) Design an easy-to-execute, suggestive sell program at retail targeting customers Vocalize vaccine is available daily Work with patients to uncover additional insurance benefits Train staff to cross-sell other Walgreens products and services Assess patient needs and recommend other relevant immunization services Provide additional cash saving incentives on over-the-counter products

Employee Activation Plan (continued) Recognize Last Year’s Achievements

Employee Activation Plan (continued) Create a Viral Marketing Campaign

Employee Activation Plan (continued) Employee Recognition Efforts

Influencer Activation Plan: Physicians and Payers Walgreens is the best choice for your patients and members to get a flu shot right now Physicians Payers Want to be able to offer their patients the best medical care possible, and if they are out of flu shots (or never received them) Walgreens is the next best thing Emphasize convenience of Walgreens no-appointment guarantee, greater availability of vaccinations, expert pharmacists and the superior patient experience compared to other retailers Want their members to stay healthy, resulting in lower overall healthcare costs Emphasize convenience of Walgreens no-appointment guarantee, greater availability of vaccinations, expert pharmacists and the superior patient experience compared to other retailers

Influencer Activation Plan: Physicians and Payers (continued) Create campaigns targeted to key influencers to position Walgreens as a healthcare partner by: Connecting with healthcare professionals who don’t offer flu shots, but whose patients stand to benefit the most from getting their flu shot Promote core capabilities designed to improve overall immunization rates Provide physicians with copies of patient immunization records to keep their files current Leverage partnerships to promote other elective, preventive care services

Influencer Activation Plan: Physicians and Payers (continued) Seek opportunities to collaborate with large payer groups on direct-to-member materials Welcome select insurance members on select retail advertising vehicles

Influencer Activation Plan: Physicians Walgreens is the best choice for your patients to get a flu shot right now Physicians Want to be able to offer their patients the best medical care possible, and if they are out of flu shots (or never received them) Walgreens is the next best thing Emphasize convenience of Walgreens no-appointment guarantee, greater availability of vaccinations, expert pharmacists and the superior patient experience compared to other retailers

Influencer Activation Plan: Physicians (continued) 2/21/2019 Influencer Activation Plan: Physicians (continued) Website banner ads, news wires/letters, social networks and mobile communications Clicks through to…. 2009 Walgreen's Training_v2

Influencer Activation Plan: Physicians (continued) 2/21/2019 Influencer Activation Plan: Physicians (continued) Prescriber landing page Requests the following materials… 2009 Walgreen's Training_v2

Influencer Activation Plan: Physicians (continued) Prescriber mail materials Also includes…

Influencer Activation Plan: Physicians (continued) Prescriber Patient Materials Patient Referral Pads Waiting Room FLU FAQ Wheel Exam Room Poster Referral Instructions

Influencer Activation Plan: Payers Walgreens is the best choice for your members to get a flu shot right now Payers Want their members to stay healthy, resulting in lower overall healthcare costs Emphasize convenience of Walgreens no-appointment guarantee, greater availability of vaccinations, expert pharmacists and the superior patient experience compared to other retailers

Influencer Activation Plan: Payers (continued) Client-Member Materials Front Back Newsletter Ads Digital Banner Ads Email Templates Direct Mail Insert

Influencer Activation Plan: Payers (continued) Client-Employer Materials Newsletter Content Digital Banner Ads Email Templates Front Back Poster Flyer Paycheck Stuffer

Influencer Activation Plan: Payers (continued) Retail Materials POS Countermats Readerboard Front Door Poster Aisle Poppers Sidewalk Signs Drive-thru Clings

Effective Implementation Drives Successful Outcomes Walgreens has: Administered over 6 million flu shots Expanded the role of pharmacists as healthcare providers Measured and reported quality outcomes Created demand for pharmacist-delivered immunization though multimodal marketing to:

Effective Implementation Drives Successful Outcomes (continued) Consumers Walgreens employees Influencers Physicians Payer Groups

Thank You! We are very proud of our program’s positive impact on the health of our nation, our contribution to the public awareness of flu shots and the importance of immunizations. If you have any questions, please contact: Ed Cohen, PharmD Immunization Clinical Services Walgreens 302 Wilmot Rd. MS 3268 Deerfield, IL 60015 O: 847-527-5886 Fax: 847-527-5630 ed.cohen@walgreens.com Michael S. Taitel, PhD Director of Health Outcomes and Analytics Walgreens 1415 Lake Cook Rd. MS L444 Deerfield, IL 60015 O: 847-964-8102 C: 224-723-6525 michael.taitel@walgreens.com