GAINING MOMENTUM FOR THE GLS THROUGH SOCIAL MEDIA May 18

WELCOME! Scott Cochrane, Vice President International Kyndra Singer, International Marketing Manager Luis Pinto, Regional Marketing Director

ONLINE MARKETING MEETING “Gaining Momentum for the Global Leadership Summit through Social Media” May 18, 2016 AGENDA International Marketing Updates Social Media Statistics & Stories Questions

INTERNATIONAL MARKETING UPDATES Whats NEW?

All files available on Summit Central INTERNATIONAL MARKETING Promo Video A NEW Re-touched version of Promo Video A Promo Video B NEW Narrative Video is Ready! Facebook, Twitter, Instagram COLOR Update All files available on Summit Central

SOCIAL MEDIA

OBJECTIVE INTEGRATE social media as part of your marketing strategy for brand recognition, acquisition and retention

SOCIAL MEDIA SOCIAL NETWORK Computer mediated TOOLS that exchange information SOCIAL NETWORK VIRTUAL SOCIAL COMMUNITY Is SOCIAL MEDIA part of your culture? How are you leveraging SOCIAL MEDIA as PR (public relations)? Have we created an excitement for others to JOIN the Global Leadership Summit through SOCIAL MEDIA?

SOCIAL MEDIA Digital Circle FACEBOOK TWITTER INSTAGRAM BLOG LINKEDIN EMAIL APP WEBSITE

SOCIAL MEDIA PLATFORMS FACEBOOK Pay attention to messages and questions that come in and respond with 24 hours. Post photos, quotes and links to your Summit page Like and share posts from your Summit Facebook page. If you are posting on Facebook about the Summit, use #GLS16 and #GranderVision Create an EVENT page on your Facebook to direct your fans to the GLS sites in your country INSTAGRAM Be sure to use good quality photos. WCA will focus on plain images, picture quotes, and video clips. Post photos, and videos on Instagram using #GLS16, #GranderVision

SOCIAL MEDIA PLATFORMS TWITTER Shy away from site-specific announcements and keep the strategy at a broader scale to expand our audience. Use quotes, pictures and messages that point towards our communication goals. Please use #GLS16, #GranderVision FLICKR Throughout the year, WCA uploads our photos of the Summit from around the world and noted events to Flickr. We want/need GOOD host site photos. PLEASE SHARE!

SOCIAL MEDIA SET SOME GOALS Have a POINT PERSON who is your Social Media Strategist

SOCIAL MEDIA SET SOME GOALS GROW brand awareness of the Global Leadership Summit in competitive markets Use social media to direct them to your website to register LEVERAGE your marketing to reach “circles of influence” This is the interview to Patty Cofino, the owner of McDonald’s franchise in Central America. https://www.youtube.com/watch?v=vEMqV0q7riA&list=PLJ-7piLDlDBk-6Q64OXe9jw87TYzF7jf0 DETERMINE what social media platforms work best in your region INTEGRATE social media marketing strategies within PHASES/TIMELINE for a successful marketing campaign 75% content 25% sell 50% content 50% sell 25% content 75% sell CREATE and EXPAND Year Round Strategy Market four meetings per year with different segments

STATISTICS & STORIES

STATISTICS & STORIES U.S. GLS 2015 TWITTER Total TWEETS: 42, 500 Unique contributors: 6,900 Reach: 4,100,000 Total impressions of content: 112,300,000 TRENDED #1 Facebook and Instagram Nationally: 12 hours 30 minutes Globally: 1 Hour, 30 minutes

STATISTICS & STORIES U.S. GLS 2015 (continued) FACEBOOK: New fans: 3549 Total Likes: 32,071 Total shares: 12,289 Total Reach content: 2,392,055 Total Impressions of content: 4,259,340 NEW sites: Uruguay and Bogota Facebook strategy Facebook growth in Latin America

FACEBOOK GROWTH HOW MANY FANS DO YOU HAVE?

QUESTIONS

OBJECTIVE CALL TO ACTION REMEMBER INTEGRATE social media as part of your marketing strategy for brand retention, acquisition and retention CALL TO ACTION Develop a MARKETING CAMPAIGN that integrates SOCIAL MEDIA to raise awareness, retain alumni and gain new attendees REMEMBER Go on SUMMIT CENTRAL to download materials you need CONNECT with others who have successful campaigns

Questions? Luis Pinto pintol@willowcreek.org Kyndra Singer ksinger@willowcreek.org