NZME DIGITAL OVERVIEW – NOVEMBER 2018

NZME DIGITAL OVERVIEW – NOVEMBER 2018

GLOBAL INTERNET USERS HAVE NOW PASSED THE FOUR BILLION MARK SOURCE: The Global Digital Report 2018 (we are social)

MEDIA LANDSCAPE TIMELINE Nearly two hundred years ago we saw the first newspapers published – to this day they still form an important part of media. Between the 1830’s to 1960’s billboards, Radio and Television were introduced, then came the internet and the acceleration of technology. As the older millennials were hitting their young adult years, the technology evolution got kick started with the launch of google in 1998….

The reliance on mobile phones has caused some (most) people THE CRITICAL YEARS FOR TECHNOLOGY Between 1998-2007 there were numerous platforms and technologies released. Today, we cannot imagine life without them. GOOGLE started in 1998 and since then we have witnessed a technological revolution, which is still changing at an exponential rate. Wi-Fi – would you choose a hotel without free internet? iPod/iTunes – would you travel without music? Phones with Camera – do you go on holiday with a camera or your phone? The release of the iPhone impacted the world, to the point that we now rely on a handheld device for most things, and many of us might admit that we cannot live without it. 1998 2000 2001 2003 2002 2004 2005 2006 1999 2007 The reliance on mobile phones has caused some (most) people to develop….

NOMOPHOBIA [noh-muh-foh-bee-uh] An abnormal, irrational fear of being without one’s mobile device, or of being unable to communicate using one’s mobile device.

Messenger Video Calling THE LAST TWO YEARS It’s hard to keep up with the fast-paced nature of technology nowadays. In the last 2 years, there have been countless tech moments that continue to shape our world and the ways in which we interact. Messenger Video Calling No need to sign up for a separate calling APP, all your friends are a click of a button Facebook Live Pokemon Go Messenger App A preferred way to message friends over text messaging Instagram Stories Share a moment in time with friends, that will then disappear in 24 hours Snapchat discover Facebook stories Snap Maps You got ‘snapped’ track your friends where ever they will go Uber EATS No more takeaway menus - ‘laziness’ has become more efficient 2015 2016 2017 Virtual Reality A new way to ‘game’ – the world just got infinitely bigger

9 IN 10 NEW ZEALANDERS ARE NOW INTERNET USERS SOURCE: The Global Digital Report 2017 (we are social)

NZ: MEDIA CHANNELS USED IN THE LAST 24 HOURS 76% are on Social Media channels 48% are watching videos 27% are listening to music 30% are watching free or paid TV 42% have read or views online news Source: Nielsen CMI Fused July 18 Q3 2017 – Q2 2018. *Doesn’t include Email

AUDIENCES ARE NOW MORE DISTRACTED – LIVING MULTIPLE ONLINE LIVES! A typical modern audience – watching online video or listening to the radio, whilst reading/researching online, catching up on social media, browsing the newspaper.

HOW DO WE TARGET THEM? Video (smart TVs) Radio Social Media Print -Facebook, Twitter, Instagram across all our news, sport and entertainment brands Online -Grabone, Restaurant Hub, RateBroker, Driven, Bite, Viva, nzherald.co.nz, Radio websites, Spy, WatchMe, Chinese Herald and our NZH & iHeart APPs Radio -ZM -The Hits -Hauraki -Coast -Flava -Newstalk ZB -Radio Sport -iHeart Radio Video (smart TVs) -WatchMe -Herald Focus -Herald Features -Video content throughout our brand websites Print -The NZ Herald (North Island) -The NZ Herald NIMs -Regional Newspapers (North Island) -Print partnerships (ODT) -NZME Communities

Nearly a third are reading the Newspaper mid-morning THE CONSUMER JOURNEY IN NZ Online is the most popular media across the day, peaking in the evening, with a total of 72% using the internet between 6pm-8pm TV is popular in the evenings, however when watching their favourite programme, the target audience are using other media – i.e. texting friends or going online Radio is the 2nd most popular morning media, reaching over 40% during the morning commute Nearly a third are reading the Newspaper mid-morning Source: Nielsen CMI Fused Aug 18 Q3 2017 – Q2 2018

ONLINE CONSUMPTION IN NZ Social Media is the most popular online media across the day, peaking in the morning with fairly consistent use across the day. Reading News online plays an important role online in the morning, for some replacing newspapers and TV to get their updates. With kiwis now having a subscriptions to Netflix or other similar services, we have seen online TV/Video rise. Source: Nielsen CMI Fused Aug 18 Q3 2017 – Q2 2018

CONSIDERATION FUNNEL: MULTI TOUCHPOINT

AN EFFECTIVE INTEGRATED APPROACH Brand development We’ll take existing brand advertising , assets and partnerships and build upon these to grow the brand in New Zealand via an effective, integrated approach. Engaging content Relevant content is the inspiration, conversation starter and problem solver. It earns permission to engage and convert your audiences.  We will develop custom created NZ content which offers a value exchange Experiences We will give the target audience more opportunity to engage with the  brand deepening the consumer relationship Lead Generation After experiencing the brand the target audience has given permission to communicate to them in a targeted way. Advocacy & Loyalty Lead conversations, connects and inspires trust & action

FOCUS ON LOWER NORTH ISLAND – NOVEMBER 2018 NZME REGIONAL DIGITAL FOCUS ON LOWER NORTH ISLAND – NOVEMBER 2018

264,000 people live in Manawatu, Horowhenua & kapiti LOWER NORTH ISLAND AUDIENCE Overview 264,000 people live in Manawatu, Horowhenua & kapiti 70% are home owners, over a third own their home without a mortgage Average household income is $88,200, below the NZ average 45% live in Secondary/Minor/Rural areas A third are aged over 60, and the average age is 49 – compared to 44 across the country Key Industries in the Northland are: Agriculture & Farming Education & Training Healthcare & Social Assistance SOURCE: Nielsen CMI Fused Q2 17 - Q1 18 May 18 TV/Online - NZME. *Manawatu-Wanganui, Horowhenua & Kapiti

LOWER NORTH ISLAND AUDIENCE Lifestage breakdown INDEPENDENTS 44,000 51% Male Average HHI $107,000 63% are in paid employment In the next 12 months: 20% intend to buy a house 49% will buy a car 50% will travel overseas OLDER FAMILIES 39,000 54% Male Average HHI $109,000 28,000 are homeowners 1 in 5 will make major renovations in the next 12 months 64% intend to travel overseas next year YOUNG FAMILIES 45,000 61% Female Average HHI $106,000 68% are home owners Main household shoppers 7 out of 10 are in paid employment, 43% working full time Nearly half intend to buy a new car this year EMPTY NESTERS 108,000 53% Female Average HHI $66,000 They are retired (52%) or planning their retirement 61% are home owners without mortgage They have more time and disposable income than ever SOURCE: Nielsen CMI Fused Q2 17 - Q1 18 May 18 TV/Online - NZME. *Manawatu-Wanganui, Horowhenua & Kapiti

NZME REACH 212,000 81% OF KIWIS IN LOWER NI MEDIA CONSUMPTION 33% 54% NZME RADIO REACH – 33% NZME PRINT REACH – 54% NZME DIGITAL REACH – 50% Source: Nielsen CMI Fused Aug 18 Q3 2017 – Q2 2018 *Lower NI

THE CONSUMER JOURNEY IN LOWER NI Source: Nielsen CMI Fused Aug 18 Q3 2017 – Q2 2018 *Lower NI

ONLINE CONSUMPTION IN LOWER NI Source: Nielsen CMI Fused Aug 18 Q3 2017 – Q2 2018 *Lower NI

Average Weekly Unique Browsers* WHANGANUI CHRONICLE Digital Audience Whanganui Chronicle newspaper reaches 39,000 people across a week, and 36,000 people in Whanganui alone + Manawatu Guardian, Whanganui Midweek, Kapiti News & Horowhenua Chronicle Average Weekly Unique Browsers* for nzherald.co.nz/whanganui-chronicle 42,600 Average Weekly Page Impressions* for nzherald.co.nz/whanganui-chronicle 111,900 Combined reaches 117,000 Combined with Daily Post reach 130,000 Source: Nielsen CMI Fused Aug 18 Q3 2017 – Q2 2018 *Lower NI *SOURCE: Nielsen Market Intelligence Domestic Traffic Sept 18

9,400 sessions in Manawatu-Wanganui MANAWATU RADIO AUDIENCE 10,200 14,800 16,700 3,500 6,200 13,800 1,700 9,400 sessions in Manawatu-Wanganui Source: GfK, RAM, Commercial Radio Stations, Total 3/2018, M-S 12mn-12mn, Cume *iHeart AdWizz Sept 2018

Whanganui Chronicle & Kapiti News – 70,000 NZME REACH EXAMPLE + Radio Reach + Digital Reach Print Reach 59% of Kiwis based in Lower North Island Whanganui Chronicle & Kapiti News – 70,000 + ZM & ZB 105,000 + nzherald.co.nz 155,000 Source: Nielsen CMI Fused Aug 18 Q3 2017 – Q2 2018 *Lower NI

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