Promoting your paper

Social Media Tweet – short title + link + picture + @journal/institution/co-authors. Facebook – people are looking to be distracted, so good for longer content/linking out. Blogs – offer to do a Q&A. Do you have pictures for a gallery post? Audio? britishecologicalsociety.org @BritishEcolSoc

What makes a paper a good target for a press release? Does your paper have some or all of these? Paper has general interest to the public Lots of pictures, audio or video Are the methods interesting? Timely! Is it seasonally appropriate? Can you hook it to an anniversary? britishecologicalsociety.org @BritishEcolSoc

Press Journalists are mediators between scientists and the general public May be general or specialist reporters More likely to be interested if you have lots of photos, video, recordings, etc. Can be incredibly effective at getting your research read. The job of a journalist is to write a news story– not to promote your research britishecologicalsociety.org @BritishEcolSoc

Press News likes stuff that’s new. If the work is already published, journalists will be less interested in covering it. Your paper may be put under embargo (not published online) until the agreed press release date. Embargos give journalist time to contact authors, get quotes, etc. No embargo/no press release! Check with the journal/your press office before the paper goes to production. britishecologicalsociety.org @BritishEcolSoc

Social Media Tweet: short title + link + picture + @journal/institution/co-authors. Facebook: people are looking to be distracted, so good for longer content/linking out to content. Blogs: offer to do a Q&A. Do you have pictures for a gallery post? Audio? You are not alone! Check organisational channels, e.g. website blog, newsletter, intranet. britishecologicalsociety.org @BritishEcolSoc