The Swedish federation in social media

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Presentation transcript:

The Swedish federation in social media Lena Wästfelt

Communication is our core. Therefore we went social.

The social media landscape is vast. We chose to focus on the channels that are most frequently used by our target gruops. There are statistics to rely on when chosing channels.

Why social media? Politicans use it, media also – say right things and they will follow you, look at you as an expert Discussing about the Sociaty and how to make it sustainability Encourage dialogue and interaction Meet the young professionals where they are Spread information about the federation and our membering companies

Our channels Facebook Twitter LinkedIn Blog: Teknik&Designbloggen Facebook, Twitter and LinkedIn are most popular within our target groups. Our blog plays an important role in creating content to our social media channels. And vice versa; the social media outlets directs traffic to our blog.

SOCIAL MEDIA OWNED CHANNELS WEBSITE BLOG MEMBERS LOGIN LINKEDIN debate opinion reaction MEMBERS LOGIN LINKEDIN news blog posts sector info FACEBOOK discussion TWITTER MEDIA BUZZ BUZZ OTHER BLOGS DIGITAL PR press releases monitoring NEWS LETTER OWNED CHANNELS This is our digital communications map. Website, social media, online PR and the blog helps each other. Other blogs and Twitter feeds keep us updated.

Results Social traffic to blog: from 0 to 25% within a year Easy access to our news and blog posts Discussions, reactions, interactivity All the collegues doing it – one question per person This is your new tools for communication Social media and changes to your digital strategy has to be long term. After a year we have seen positive results, after two years we hope to increase even more in traffic, followers and relevance. By being present in social media networks we also learn to listen and get to follow and interact with media, companies and our collegues.