CMA Training Homepage Overviews Last Updated: Sep 2009 by Joyce Chan

CX/ KA Homepage Top banner Left hand navigations MPO login box Multi-function panel Central focal points Left hand navigations Left hand focal points Auxiliary boxes CX/ KA Homepage Fixed Areas: Top banner MPO login box Left hand navigations Multi-function panel Promotion/ Focal Point Areas: Left hand focal points branding/ corporate promotion country/ locale specific min. placement period: 1 month max. banner: 6   Central focal points short-term (less than 1 month) marketing/ corporate campaign/ sales offer max. banner: 2 long banner + 4 short banner + 4 text promotion

CX/ KA Homepage Top banner Left hand navigations MPO login box Multi-function panel Central focal points Left hand navigations Left hand focal points Auxiliary boxes CX/ KA Homepage Auxiliary Boxes: Special announcement to pax for flight disruption (when applicable) Travel Advice (shortcuts to Helping You Travel > Travel Advisories section) Company Update (shortcuts to About Us > Press Release section) Auxiliary boxes’ display sequence is controlled by the Display Position (i.e. 1, 2 or 3) in CMA Position 1 is reserved for special announcement to pax Followed by Travel Advice and Company Update at positions 2 or 3 Auxiliary boxes’ display style is controlled by the Display Property in CMA with following styles:

Focal Point Guidelines Long banner Short banner Left hand focal points Text promotion Focal Point Guidelines Long banner: #1 and 10 Fixed dimensions: 342(w) x 80(h) pixels File size: below 12KB Should have a hyperlink to internal page (self-open) or external site (pop-up)   Short banner: #3, 5, 7 and 9 Fixed dimensions: 165(w) x 80(h) pixels File size: below 7KB Flash banner: #1 or 3 #1 Long flash banner Fixed dimensions: 342(w) x 80(h) pixels File size: below 50KB #3 Short flash banner Fixed dimensions: 165(w) x 80(h) pixels File size: below 30KB Flash banner should be created/ provided by local port in swf format Text promotion: #2, 4, 6 and 8 Should include a bold title and maximum 3 lines of synopsis One of them should be a fare table (selected from Online Fares, if applicable) with maximum 4 lines of fares

Focal Point Guidelines Long banner Short banner Left hand focal points Text promotion Focal Point Guidelines Left hand focal point a to f Fixed dimensions: 160(w) x 80(h) pixels File size: below 7KB Should have a hyperlink to internal page (self-open) or external site (pop-up) Text Promotion: Fare table HTML codes <b>Fares from Taiwan</b><br> <table border="0" cellspacing="0"> <tr><td><b>Destination</b></td> <td><b>From TWD</b></td></tr> <tr><td>Hong Kong</td> <td><a href=“#”>4,100</a></td></tr> <tr><td>Seoul</td> <td><a href=“#”>5,730</a></td></tr> <tr><td>Melbourne</td> <td><a href=“#”>27,480</a></td></tr> </table>  

Focal Point Dos and Don’ts Long banner Short banner Left hand focal points Text promotion Focal Point Dos and Don’ts Text-style focal point should be self-explanatory with optional supplementary text (no graphical title) Banner-style focal points should be relevant to the offer or campaign All focal points should have hyperlink to the corresponding landing page (internal or external) Maximum banner-style focal points on homepage: 6 Long banner x 2 Short banner x 4 Maximum flash focal point on homepage: 1 Long banner at #1 or Short banner at #3   Banner-style Focal Point Specifications Headlines should be larger than supporting text Font: Universe Bold / Universe Font size: 10-16 points Font colour: White on dark background Black/ CX green/ KA red on light background