Advertising and commerce Chapter 10

How does advertising work? Companies use advertising for various reasons Impress Shock Inspire They use different methods. What were the methods mentioned in the video?

What did you see? What styles of advertising did you see? How did the Korean companies use it? What was their goal?

Vocabulary Clever Puzzling Cute Ridiculous Dumb Striking Eye-catching Weird Humorous Inappropriate Ineffective Elegant

What is an advertising style? An advertising style is how the company decides to advertise Companies like Chanel advertise using eloquence Companies like McDonalds use simplicity Companies also use humor or moral responsibility

What is this style?

What is this style?

What is this style?

What are slogans? Slogans are small phrases that companies use to bring a message Nike – Just Do It LG – Life’s Good McDonald’s – I’m Lovin’ It

Compound Adjectives Grammar study

Adjectives in the past tense Sometimes, adjectives are in the past tense – describes an emotion or condition Sprained Bored Annoyed We can put these together with other words to make “compound adjectives” Badly annoyed Open-minded

Adjectives in the pre. Pro. Tense Sometimes, adjectives come in the present progressive – for characteristic or cause of emotion Boring teacher (characteristic) Annoying TV ad (characteristic) Thirst-quenching drink (cause of a quenched throat) NOT ALL –ED AND –ING ADJECTIVES CAN CHANGE Boring = Bored Sprained ≠ Spraining

Buying and selling Types of Customers

Target Audience Companies and Ads have target audiences Target Audience – the kind of person that a company wants to reach Rich/average/poor Race Personality Job Family status

Business model Business Model How a company runs their business Who the company sells to What the company sells What is their mission

What is the “TA” and “BM”?

Funnel Design Funnel Design Start with general topic – advertising Briefly explain general idea Narrow down to specific topic – TV ads Make it relevant to general topic Also make sure it is specific

Create an analysis On page 45, there are several different styles of advertising Bus Billboards Flyers, etc. Research a specific style and create a funnel response with intro, body, and conclusion When talking about general advertising and its goals, put it either in the intro or early body What is the goal? Who is it trying to reach? Why use that style? Is there a limitation?