There is no Button pointing back to the main page ACTUAL WEBSITE No HOME button HOME ABOUT US INVEST BLOG MEET THE TEAM BUY-TO-LET INDEX STATISTICS CONTACT BORROW Team Pics Market Data Company Data Form about LendInvest Lending Criteria CTA Posts NO CALL-TO-ACTION NO CALL-TO-ACTION Location + Phone Products Table How it works + CTA Company Overview Executive Team 4 Step Process How to Invest (Steps) Press references Testimonial + CTA Benefits + CTA Testimonial NO CALL-TO-ACTION There is no Button pointing back to the main page Investors page is much more conversion oriented than Borrowers page "About us" doesn't present any call to action button Some unnecessary pages. 4 Reasons Why + CTA

BORROW BRIDGING FINANCE BORROW BUY-TO-LET INVEST BLOG CONTACT SUGGESTION HOME About us BORROW BRIDGING FINANCE BORROW BUY-TO-LET INVEST KNOWLEDGE BLOG CONTACT CTA Buy to Let Index+ CTA (INVESTORS) about LendInvest Lending Criteria+ CTA Lending Criteria+ CTA Posts Form How it works + CTA Statistics Location + Phone Company Overview+ CTA Benefits + CTA Benefits+ CTA How to Invest (Steps) Executive Team 4 Step Process+ CTA 4 Step Process+ CTA Benefits + CTA Meet the Team becomes part of About Us Stats, or at least a link to stats is included in "About Us" Creation of a page called "Knowledge" where users can find any kind of index, stats, etc Possibility to split the Borrowers page for the 2 products so we can work more precisely the keywords for each of them . Meet the Team+ Link to Careers Testimonial + CTA Testimonial + CTA Testimonial Press references+ CTA Link to BTL Link to Buy-To-Let Index 4 Reasons Why + CTA Statistics+ CTA+ Link to Knowledge Link to Bridging