IRWIN Metal Cutting Re-Launch Including 3 New Sizes!

N.A. Steel Cutting Market Non-Load Bearing Steel - $400M Market Solid growth rate – 10% CAGR Internal curtain walls, partition walls, etc... Load Bearing Steel - $200M Market Exterior support walls, floor joists, etc… 100% recyclable… Positioned as GREEN National Specification No Regional Code Variance Inorganic will not rot, warp, split, crack or creep Dimensionally stable minimal expansion / contraction Growing in both Residential & Commercial Construction

Top CSB Metal Cutting - CTQs Speed Life Cut Quality Temperature Feel Faster than Abrasive wheels Lasts Longer than Abrasive wheels Smoother & Accurate cuts Cooler Cut Quieter & Less Vibration

Metal Cutting End User Field Research CTQs Benefit Rating Life Lasts longer than abrasive wheels 92% felt the blade had better or equal durability & life compared to their existing blade! Speed of Cut Faster than abrasive wheels 83% felt the blade was faster and provided cleaner cuts and was more aggressive from start to finish than their existing blade! Cut Quality Smoother & Accurate cuts 98% felt the blade had better or equal cut quality and precision with less burrs than their existing blade! Overall Performance Life, Speed, Quality and Feel 83% of the users cited the blade to have overall better performance than their existing blade 96% of users cited purchase intent! 2009 End User Field Research - Irwin Excellent End User Field Research Feedback!

Irwin Metal Cutting Saw Blade Metal Cutting Grade Carbide Teeth reduces wear, withstands impact & delivers longer life Laser Cut Blade provides for stronger tooth bond Laser Cut Anti-Vibration Vents stabilizes blade and keeps it cool for smooth & accurate cuts Anti Kick Back Shoulder reduces dust & sparks for safer cuts

Metal Cutting Saw Blade – Usage Guide

Metal Cutting Program - Canada NOVEMBER RE-LAUNCH -$735K or -57% Gap PD Commitments to CDI Estimate. Line Expansion – 3 New Sizes November 2010

Updated Sales Materials Updated Sell Sheet Updated Price List Updated Sales Presentation Updated Blue Walls Updated Product Photography

Setup Information - Canada New Lower Price on the 6-3/4” 40T blade: decreased from $58.04 to $48.50

Why Irwin Metal Cutting Blades? Lower Invoice Price than Competitors = More Profits Laser Cut High Quality Design = Highest Performance Better Performance than Abrasive Wheels = Cleaner Cutting and Improved Speed 83% of Users prefer Irwin Metal Cutting Blades compared to their Current Solution! Superior Product Communication = Improved Trade Up vs. Abrasive Wheels & Competitors Productivity on Jobsites = Lower Overall Cost per Cut 3 New Sizes! – 5-3/8”, 7”, 9”