SEO and the Benefits of Correct Listings

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Presentation transcript:

SEO and the Benefits of Correct Listings Good morning, today we are going to be going over the Benefits of Correct Listings in relation to SEO.

Peter Bindle Sales Marketing Specialist pbindlevendasta.com Rylan M: Outro Slide Peter Bindle Sales Marketing Specialist pbindlevendasta.com 306.955.5512 www.vendasta.com My name is Peter Bindle, and I am the Sales Marketing Specialist here at Vendasta, what I do here at Vendasta is help get the sales team the collateral and information they need, day to day.

Have a solid foundation So today I want to go over is how Listings can really benefit SEO, and to speak about the idea of having a solid foundation for the start of your SEO solution.

Focus in SEO can be confusing with hundred of different ranking factors just in Google In this webinar: Listings as a foundation Websites SEO Network So SEO can be quite confusing with hundred of ranking factors just for Google, what we like to do is focus in on making SEO simpler and there are a few ways this can be done, first with listings, and that is what I am going to talk about for the majority of this webinar because it really is such a foundational piece of SEO. And then I will quickly touch on a few other ways Vendasta can help with SEO.

Listing Builder: Listing Sync Pro We are going to start with listings. It is important for businesses to understand that local listings are a key part of ranking factors when it comes to SEO. The reasons why listings are important but can be a bit complex for people new to SEO, so I am going to try and break it down in the next few slides.

So I want to start off here with looking at listings in another way to highlight the general importance of listings. Listings are like online business cards. You would never give out a business card with the wrong information on it, so why would you allow incorrect information to be online. If you were to give out a business card with incorrect information...

Listings as a foundation Local SEO Boost local SEO Make core data is as accurate as possible Search is intelligent Listings

Help Your Clients. 1 ¯¯¯ More people are searching online and they aren’t always looking for your website 2 We don’t have control over where people ultimately go to get their information 3 Search is constantly evolving Listing Sync Pro! This easy-to-use solution will help your clients: Generate and fix business listings on over 70 sites with one click. Make unlimited updates from one place. Listing Sync Pro is the single go-to place to make all business listing changes. And protect listings from changes by third parties.

Help Your Clients. 1 ¯¯¯ More people are searching online and they aren’t always looking for your website 2 We don’t have control over where people ultimately go to get their information 3 Search is constantly evolving Listing Sync Pro! This easy-to-use solution will help your clients: Generate and fix business listings on over 70 sites with one click. Make unlimited updates from one place. Listing Sync Pro is the single go-to place to make all business listing changes. And protect listings from changes by third parties.

Another detail I want to point out is that all these images have been from mobile, and if you notice in this imagine there is the blue GPS dot designating my location. Often times people will search for things near them. And these people that do search for places near them are much more likely to visit that location and ultimately become a buyer.

Help Your Clients. 1 ¯¯¯ More people are searching online and they aren’t always looking for your website 2 We don’t have control over where people ultimately go to get their information 3 Search is constantly evolving Listing Sync Pro! This easy-to-use solution will help your clients: Generate and fix business listings on over 70 sites with one click. Make unlimited updates from one place. Listing Sync Pro is the single go-to place to make all business listing changes. And protect listings from changes by third parties.

You want to have direct control over this information, and to have

Listing Sync Pro Listing Sync Pro Listing Sync 2 Basic or Powered by Number of Sites 20-40 + 70+ Exclusive listing sites x Apple Maps, Yahoo!, Yellow Pages Countries U.S., Canada, Australia, Denmark, France, Great Britain, Italy U.S. only Max Locations per brand 100 100 for existing 25 for new Accuracy Reporting ✓ Coming Soon! Listing Sync 2 or You get Yext’s Match and Lock technology With realtime updates 70+ sites And you have the ability to sell Yext white labeled Again having that control.

Digital Agency | Listings A sophisticated combination of apps and services: Claiming and correction of listings on Google and Yelp (Business Name, Address, Phone Number, Website and Hours of Operation) So let’s jump into our Digital Agency listing solution! With this service, our digital agents will claim and manually correct your clients’ listings on Google My Business and Yelp within 30 days. No muss, no fuss! We just get it done. We manually claim these two sites because they account for the majority of internet search traffic. Then, we’ll activate Listing Distribution for US businesses, which will send data to four major aggregators: Factual, Acxiom, Neustar, and Infogroup. Finally, our agents will activate the Listing Sync Pro app to automatically send your client’s correct data out to dozens of important sites. All of this is covered in a low, single, monthly wholesale cost. You can focus on selling a comprehensive listing solution, and our agents take care of 100% of the fulfillment, including activating the necessary software and the delivering of important reporting.

SEO Network Onsite and offsite SEO A fast and effective way to add high quality content with authority to any website. The Network will address important ranking signals used to determine the value and relevancy of a website for 10 keywords. The network will get your clients the content they need to rank and authority inbound links from competitors and businesses in their category.

Website creation options 1 ¯¯¯ Landing Page 2 ¯¯¯ 3 Page Website 3 ¯¯¯ 5 Page Website 4 ¯¯¯ 10 Page Website (e-commerce)

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