Bianca Moreno Week 1 Assignment

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Presentation transcript:

Bianca Moreno Week 1 Assignment

Background New Company Nail Polish Line Attempting to grow in size

Mission Become a household name Provide high quality nail polish at an affordable price

Survey Pricing Special Lines Creative Names Exclusivity Branding

Target Audience Majority Female Widen age group Widen backgrounds

Budget & Marketing Social Media Make it relatable Reach nail salons

Exclusivity More people want to find nail polish everywhere Specific stores stood out more Staying at one store was bad for brand

Branding The simplicity of the nail polish name B. The period at the end added depth “The Perfect Touch”