Weekly Webinar

Erica Chessall Product Marketing Manager Vendasta Technologies Rylan M: Intro Slide Erica Chessall Product Marketing Manager Vendasta Technologies

Customer Voice Bulk Upload for SMS! If you are familiar with our customer voice product with SMS, you may be familiar to the pain of uploading customers one by one to the platform. We felt your pain too - and we now have bulk SMS upload! Try it today!

We’ll get to them—we promise! Questions? We’ll get to them—we promise! ? If you have any questions throughout this presentation, please share them in the question box and we’ll answer them at the end of the session.

Advertising Intelligence Live digital ad reporting and analysis

Advertising Intelligence Google Ads and Facebook advertising reporting & analysis Advertising Intelligence gives advertisers one place to analyze ad campaigns for multiple PPC platforms— including: Google Ads Facebook Google Search Ads Google Display Ads YouTube Ads Google Shopping Ads Gmail Ads Facebook Ads Instagram Ads Messenger Ads Audience Network Ads And what client of yours hasn’t already asked about paid ads on Google or Facebook?! Free of any additional charge, Advertising Intelligence brings your client’s ad campaigns under one roof, so you can see what’s working across various platforms. Uncover recipes behind effective campaigns, pinpoint what’s working to make your clients money, and use automation to stay on top of reporting. Furthermore, our smart comparison tools serve to simplify previously complicated reports. [Vendasta Advertising Survey 2018] We surveyed our 1,200+ channel partners to find out how many agencies and media companies offer digital advertising, and we found that 79% of these businesses already offer Google and Facebook advertising. Of these partners, ¼ businesses described having issues communicating ROI with clients and another 25% indicated that they spent too much time preparing manual advertising reports for clients. Advertising Intelligence was designed with our partners, and prospective agencies/media companies in mind to help with advertising reporting and communication! Advertising

Advertising Intelligence The single source of truth for your client’s advertising campaigns Compare campaigns side-by-side to see the big picture of your clients’ advertising efforts. By combining live reporting and unique sales data, you can show your clients their true ROI. ROI can be very challenging to show to your clients, and some agencies have trouble understanding if their own campaigns are providing value. Advertising Intelligence analyzes the performance of your campaigns, crunches the numbers, and calculates an estimated ROI. How is this calculated? It’s pretty simple. (campaign revenue - spend) / spend = ROI And campaign revenue is defined as, (conversions) * (average sales) * (close rates) Start showing ROI to your clients and build trust when offering managed online advertising services. Advertising

Advertising Intelligence The single source of truth for your client’s advertising campaigns Smart insights and comparison tools help you become the expert at interpreting what types of ads are giving your clients the best results. Include your management fee in your client’s ad spend budget so their final cost is clear. A/B testing is great, but digging into the data to find out what is working and not working can be time consuming. Advertising Intelligence organizes your campaigns together and allows you to get a high-level view of what is working and what isn’t. Cut the campaigns that aren’t performing and double down on the ads that are delivering your clients the best results. Advertising

Demo Time! ~ ADVERTISING We’ve all seen how leads become sales. Traditional media - TV commercials, billboards, radio ads could be bought and most businesses bought easily into the notion that being seen anywhere was enough to get customers excited about their business. Today’s connected digital landscape has changed all that.

Diego von Sohsten Product Manager Vendasta Technologies Rylan M: Intro Slide Diego von Sohsten Product Manager Vendasta Technologies

?