Digital Connect Connecting With Local Online Audience

What is Digital Connect? And How does it work? Digital Connect and Digital Connect plus are our new and improved entry point SEO & Business directory offerings.

Yesterday Today Marketplace Digital Connect Digital Connect Plus 2011 2013 Marketplace Digital Connect Digital Connect Plus Profile Page 2017 2014 As the demand for turn-key digital solutions continues to evolve, so has our business. Historically these directory and SEO packages have been knowns as Get It, Marketplace, and most recently AD packages. Digital Connect & Digital Connect Plus really push the envelope when it comes to our go to market approach for these services. We feel this new product is going to differentiate ourselves in our markets and we are very excited to launch this with you today.

Digital Connect Enhancements Greater Visibility: Sophisticated Reporting: New Featured Business Widget Extracting & Indexing Content from Ads Enhanced SEO Traffic Drivers Quantified Reporting of SEO Performance Detailed Tracking of Print Ads Two of the largest enhancements to our directory offerings with Digital Connect are increased visibility and sophisticated reporting. With Digital Connect, we’re able to offer our clients increased visibility and enhanced SEO. Because each print ad is scraped for content and indexed for search results rankings, these packages create unmatched value for entry point SEO enhancements. Not only will our amplified dashboard showcase the number of print ads scraped for content and impressions delivered monthly, we will also be tracking SEO scoring on and off page, along with keyword rankings over time to showcase the efficacy of the campaign. Meagan will be going into a more granular look into the reporting dashboard later in the presentation.

Benefits of Digital Connect Connect with Largest Local Audience: By having a business profile on our site your clients will reach an ever expanding digital audience on XXX #1 local website. The XXX reaches over 75% percent of all adults in the local market weekly. Enhanced Print Advertising: We convert your clients print ads into powerful digital content. This fresh and relevant content gives your clients an SEO boost. Encourage your advertisers to run more print ads to improve the search performance of their website and in return be found more easily by potential customers. Digital Connect is an essential element to every Edison package. Powerful Digital Presence: With Digital Connect we provide greater visibility of your client’s business. Your clients can leverage our high PageRank and authority with the search engines by having prominent placement on our newspaper sites. Robust Analytics: With Digital Connect your clients are able to measure the performance of their print and digital strategy by tracking keyword performance and the improvement over time. There are many benefits to offer our clients with Digital Connect, but a few to note are: Connecting with the Largest Local Audience – By partnering with us and having a profile page on our newspaper.com websites, our clients are able to leverage our audience that reaches 75% of adults in the market weekly. Enhanced Print Advertising – The power of print is fundamental to the success of Digital Connect. Each print ad that runs is scraped and converted to powerful digital content. Therefore, the more print ads that run, the more ads are scraped, increasing your clients search performance. Powerful Digital Presence – We are continuing to provide our clients with powerful placement on our newspaper sites, allowing them to leverage our high page ranks and search authority. Lastly Robust Analytics – I hinted to the level of detail we now have when it comes to analytic reporting for these services earlier, allowing us to measure the efficacy of our clients print and digital strategy over time.

Digital Connect - Internal Use Only Product Features SearchBoost Digital Connect Digital Connect Plus with Edison Digital Connect Plus with Print $39.00 $89.00 $249.00 $349.00 Independent Of Edison will be included in all Edison packages Sold with an Edison Package Sold as the only component of an Edison Package Basic Profile Page þ   Enhanced Profile Page Enhanced SEO using Print Ad Conversion Featured Directory Listing Featured Business Impressions (Featured Business Widget) Deals Offers and Events Impressions (Offers Widget) Search Engine Registration Enhanced Reporting Reputation Monitoring (DIY) Listings Distribution 2x3 ROP Weekly Branding Ad The 3 core packages to use going forward are Search Boost, Digital Connect & Digital Connect Plus.. Nothing is changing with Search Boost. A Basic profile page and featured business impressions remain part of this product offering. Digital Connect will be standard and included in all Edison packages. Keep in mind a print ad must run for a client to use this product. Digital Connect, like search boost, includes a basic profile page, and featured business impressions. The big differences with this package are the SEO benefit and enhanced reporting. There is a ton of value built into the SEO Print ad conversion for the small upsell amount of $50. Ben Blackwell from River Valley will be speaking to the successes they’ve seen by doing this in their market later on. Digital Connect Plus takes the basics of Digital Connect and turns it up a notch.

Digital Connect vs. Digital Connect Plus Basic Profile Page : Includes business contact information. Enhanced SEO Using Print Ad Conversion : Content from each print ad is scraped and indexed for SEO enhancement. Featured Directory Listing: In Newspaper Business Directory Page, Advertisers profile card will be listed as a feature business in search results. Featured Business Impressions: Advertisers Contact Information will appear in the featured business widget. Enhanced Reporting: Metrics from profile impressions and print ad conversions will be available in amplified reporting. Digital Connect Plus Everything from Digital Connect, plus: Enhanced Profile Page: Includes images, detailed business description, social media links and additional content from the advertiser. Deals Offers & Events Impressions: 1 Offer per month will rotate in the offers widget. Search Engine Registration: We will register your advertiser on Google & Bing. Reputation Monitoring: The dashboard will monitor and alert your advertiser of any new reviews and mentions. Listings Distribution: We will syndicate your business information with 300+ listing and review sites. 2x3 ROP weekly branding ad if sold as only element of Edison Package. Now let’s look at the differences between Digital Connect & Digital Connect Plus in further detail Digital Connect includes: A Basic profile page with businesses contact information. Enhanced SEO using print ad conversions Featured directory listings in the newspaper business directory page. Featured business impressions that appear in the featured business widget. Enhanced reporting metrics Digital Connect Plus – Digital Connect Plus includes everything Digital Connect has, but with more bells and whistles added. Instead of a basic profile page, the advertiser gets an enhanced profile page with images, a detailed business descriptions, social media links and additional content from the advertiser. Deals offers and events impressions are also included – 1 offer per month will rotate for the client in the offers widget. We will register the advertiser on Google & Bing. This package also includes Reputation monitoring, alerting your clients of any new reviews and mentions as they come in. We will also syndicate the client’s business information with 300+ listing and review sites. Lastly, a 2x3 branding ad will be published weekly if the package doesn’t already include a print ad.   Digital Connect Plus is a great solution for any client! Because digital connect uses the power of print to turn an advertiser’s ad text into powerful digital content for search engine indexing, a digital only advertiser can now explore the benefits of having a print component to their strategy. Similarly, a print only client can now be affordably introduced to the great benefits of SEO and the digital offerings we can bring to the table. A customer who is active on an Edison package can purchase Digital Connect plus for a reduced rate of only $249 monthly.

Case Studies Jewelry Restaurant 11 77+ SEARCH RESULT RANKING: Increased 60 Positions SEARCH RESULT RANKING: Before using Digital Connect 21 3 Months after 16 5 Months after 15 6 Month of using Digital Connect 10 Boutique jeweler offering diamonds & precious gems 11 Restaurant Classic 1950’s diner that serves food & ice cream 77+ Before using Digital Connect 100+ 3 Months after 35 5 Months after 22 6 Month of using Digital Connect 13 Local businesses large and small have been proven to benefit from Digital Connect. The three case studies presented showcase how these local businesses were able to increase their search result ranking over time. Timing is a key factor of consideration when pitches these packages. Just like any other product or solution we pitch, it’s very important to set expectations with your sales reps and clients. As we all know, SEO is not an overnight process and setting the expectation that this product will take some time to optimize is key. You will note at the 3-6 month mark, these case study clients really see an increase in search rankings.

Digital Connect – How it Works Overview A profile page for each local advertiser is created where the customer’s print ad is posted A separate landing page for each print ad is created and the copy of the ad is posted as fresh content Content is optimized to drive SEO back to the website Traffic will be driven to the advertisers website or online business page by being found on the newspaper website Collectively, these efforts help advertisers achieve higher rankings in a Google search

Digital Connect: Directory newspaper.com/places

Digital Connect: Directory To pull up the customer’s print ad, open the business’ directory page and click on “Ads”

Digital Connect: Directory The customer’s ad will be displayed along with text that has been extracted from the ad. This text is used to help boost the business’ SEO Clicking on the ad will take you to local.newspaper.com.

Analytic Reporting On-Site SEO Score – Elements within a desired landing page that determine a site’s relevance and ranking. These include well-written content, proper HTML tags and syntax, clear site-mapping, multiple types of media on a page (images, video, etc.) and more. Off-Site SEO Score – Elements outside of the customer’s website that influence interactions with search engines. These include inbound links to your site and your external social media profiles and activity. Off-site SEO is critical to establishing relevance in your online community because it relies on the recommendations of other users to recognize and use your content Print Ads – Number of print ads converted into digital ads in the month specified. Average Keyword Rank Change – The change in rank of the keywords being tracked.

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Live Examples American Waterworks Cryo Three Sixty Designing Jewelers http://lacrossetribune.com/dining/construction/builders_contractors/foundation/american- waterworks/business_1210668050.html   Cryo Three Sixty http://lacrossetribune.com/dining/health_medical/alternative_medicine/cryo-three-sixty- llc/business_4000078972.html Designing Jewelers http://lacrossetribune.com/dining/business_professional_services/jewelry_brokers/designing- jewelers/business_4000001720.html Swenson Doors http://lacrossetribune.com/dining/home_garden/builders_contractors/doors_windows/swenson- doors/business_4000034271.html

Tracking Revenue will be tracked monthly via general ledger Automated weekly volume tracking to occur No self-reporting at this point © 2016 Amplified. Proprietary and Confidential. Not to be distributed or reproduced without permission.