COMMUNICATION THE BASICS

Communication Petroglyphs 1500 B.C. Egyptian Hieroglyphics and early paper 1455 Johann Gutenberg invented movable metal type

Petroglyphs

Egyptian Hieroglyphics

Johann Gutenberg’s Press

What media have you been exposed to today?

Types of Media Clock Radio Television Newspaper Billboards Painted Company Vehicles T Shirts

Communication Model Simplest form Receiver Source

Communication Revised Sender Feedback Channel Carries the message Receiver decodes The message

Cultural Definition of Communication “Communication is a symbolic process whereby reality is produced, maintained, repaired and transformed.” James Carey 1975

Scope of Mass Media 98% of homes have television 2/3 U.S. adults read the newspaper every day Average person spends 3,523 hours per year consuming mass media content That is 60% waking hours