Marketing Channel Case Studies MODULE 3 – ADDITIONAL MATERIALS Promotion Marketing Channel Case Studies MODULE 3 – ADDITIONAL MATERIALS

Case Study: Cold Calling How to make it work? Have a clear purpose focused on the client’s problem and the outcome (CTA) that you want Use it with warm leads only If you outsource, monitor all calls in the first few days http://www.consultingcompass.co.uk/how-i-wasted-thousands-cold-calling

Case Study: Direct Mail How to make it work? Have a clear purpose focused on the client’s problem and the outcome (CTA) that you want Combine with other methods, such as Cold Calling Be very targeted Don’t be unethical Make it stand out Follow-Up

Case Study: Exhibitions How to make it work? Don’t just take a stand – drive people to it Give a talk and invite people to visit your stand Have a give-away/competition to capture business cards, then screen with Double Opt- In Follow-Up – Maybe invite to the next talk, or offer a free consult

Case Study: Networking at conferences How to make it work? Go in with intent Listen a lot more than you talk Have business cards to hand Make sure you follow up – a Lead Magnet is helpful here Have a plan for what happens next

Case Study: Published Articles https://www.clickz.com/is-the-cmo-dead/30736/

Case Study: Lead Magnet How to make it work? Capture details so that you can follow-up Create a sequence if time allows – not just one article, but some additional value Follow-up with an email or warm call

Case Study: Keeping In Touch How to make it work? Be planned Remember, you don’t need to have anything to say Always stay in control Follow up