Profit improvement WEBINAR David Goldstein President, Mekko Graphics

Levers for Improvement Agenda Profit Snapshot Drill Down Levers for Improvement Profitability trends Competitive comparison Revenue by region, product, segment, customer Profitability by product, customer Cost analysis and benchmarking Show impact of profit improvement goals on profitability

Revenues are growing faster than profits. BMW Financial Trends Revenues are growing faster than profits.

BMW has the highest margin in the industry. Profit Comparison BMW has the highest margin in the industry.

Auto Industry Profitability BMW is outperforming expected profitability based on size.

Levers for Improvement Agenda Profit Snapshot Drill Down Levers for Improvement Profitability trends Competitive comparison Revenue by region, product, segment, customer Profitability by product, customer Cost analysis and benchmarking Show impact of profit improvement goals on profitability

BMW Revenue Growth Europe is the fastest growing region and Mini is the fastest growing brand . YOY Growth by Region YOY Growth by Brand

Product Sales vs. Profits The Series 1 and 3 models account for nearly 40% of sales, but only 10% of profits.

Product Profitability Most of BMW’s profitability is driven by larger models, particularly the 5 platform.

Levers for Improvement Agenda Profit Snapshot Drill Down Levers for Improvement Profitability trends Competitive comparison Revenue by region, product, segment, customer Profitability by product, customer Cost analysis and benchmarking Show impact of profit improvement goals on profitability

BMW Cost Improvement The goal is to reduce current costs to a target level in line with best practices.

BMW Profit Improvement The goal is to improve EBIT margin by 17% by 2018.

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