Marketing to Children Harmful Experts Urge Candidates to Lead Nation in Setting Limits By, David Ojeda

Outline Parents are asking for help from policy makers Limit marketing of violence to children Psychological and health Consequences Corporations spend $12 billion per year marketing to children, double as of 1992 By high school children view 360,000 commercials on television Violent behavior is linked to viewing violence on TV Children play less creatively due to TV viewing

Parents are asking for help from the president of the United States In a letter, the Center for Media Attention CME, joined 50 scholars, educators and health experts to write a letter to top politicians asking them to decrease the amount of marketing aimed at children. They asked key politicians to protect children from harmful marketing strategies.

Limiting Marketing of Violence to Children Violent TV causes young children to act out Professional wrestling and PG 13 programming promotes violence in children 100 studies over 30 years have proven that TV violence is directly related to children’s violence with each other. Children’s play is connected to what they see on TV

Psychology and Health Children are eating junk food that they see on TV Children are becoming obese by watching too much TV and eating the junk food that is being advertised Young girls see the images of models and are not happy with their own bodies

Marketing to Children Other countries do not directly market to children. In the USA, psychologists are used to understand how best to brainwash children to purchase certain items Children influence over $500 billion per year in purchases

How Children React to Commercials Children are more susceptible to advertising than adults. They cannot distinguish between the programming and the commercial. This is the advantage for commercial sales. Older teens and adults have more experience in understanding the idea of advertising. Teens and adults can “tune out”, children are bombarded with images.

Viewing TV makes for less creative children Viewing violence causes violent behavior in children. As a result of TV, children do not think critically and creatively. They are bombarded with images and do not create their own ideas