CS 410 Professional Workforce Development I Spring 2019 Module 3: Project Selection and Presentation Skills 02/09/2019 - 03/01/2019 Week 6 –19 February 2019 Instructor: Jim Brunelle (jabrunel@odu.edu) Office: E&CS 3111 (757-683-7722) Office Hours: Tuesday 1300-1400 or by Appt

Lecture Agenda 1030-1040: Welcome/Announcements 1035-1115: Discussion: “Ugly Website” Problem Statement/Characteristics Feasibility Presentation Progress “Check” 1115-1140: Process Flow & Solution Characteristics 1140-1155: Competition Matrix 1155-1200: Upcoming Assignments (expectations/approach) 1200-1220: Team Collaboration CS 410 Spring 2019 Week 5: 12 February

Understanding the “Problem” It isn't that they can't see the solution. It is that they can't see the problem. G. K. Chesterton, 1874 - 1936 English author “... Before computers can solve a problem, the problem and the ways in which it can be resolved must be understood. ” So do we “Understand” our “Problems”/can we define their “Characteristics”? CS410 – Gold - TutorU CS410 - Silver - Detecting and Tracking Seizures CS 410 Spring 2019 Week 6: 19 February

Where are We (2/19)? Homepage Team Biography Page Reference Page Team color identified No team should have a project name yet, that is to be determined. Links to other pages. Team Biography Page Picture of each team member and mentor Bio for each team member and mentor Reference Page Link to all reference information for research performed Problem Description Identification of the generic societal problem (problem statement) Characteristics of the problem listed CS 410 Spring 2019 Week 5: 12 February

Where are We Headed (2/26)? Current Process Flow Diagrams Solution What is the current process used by the intended customer to deal with the problem today? (current process flow – should be a diagram) Identify where in the current process the problem occurs and where intervention is required. Solution Solution Statement Solution Characteristics Competition Matrix Similar/Alternative solutions, products, etc Vs. comparative assessment against your proposed solution CS 410 Spring 2019 Week 5: 12 February

Taking Problem/Characteristics to Solution/Characteristics Method: Build a Current State Flow Diagram - Based on problem characteristics, research conducted to date, understanding of the Problem Domain Event-oriented May include timelines, external influences, patterns, feedback loops, gaps, etc. Analyze Current State - identify where computer/software-based intervention can/could/should be applied to address the problem Prepare a Solution Statement - clear, concise (same concept/objective/approach as the Problem Statement) Identify the Problem Characteristics Aligned to address Problem Characteristics Based on your latest Solution Concept Some Examples: Voluntunities Spring 2017 RepairLink Spring 2017 CS 410 Spring 2019 Week 5: 12 February

Addressing the Problem Problem Characteristics -> Solution Characteristics Cryptolio - CS410 Spring 2018 Problem Characteristics Problem Characteristics There are over 100 cryptocurrency exchanges Exchanges can be region- locked Exchanges can stop accepting new accounts For every coin, there are multiple storage options (wallets) with varying security levels Users’ coins are distributed amongst several exchanges and wallets Show users exchanges that are available in their region List the coins that are traded on each exchange Compare and suggest different wallets Display user wallet information such as address, coin balance, and USD value Allow users to view their transaction history Display recent news about coins CS 410 Spring 2019 Week 5: 12 February

The Competition Who, Why, What is the “Threat” Competition = Threat Threat = Risk Risk => Go/NoGO Competitive Advantage - anything (important) that you do better than your competition. know-how (technical, professional, domain, marketing, financial management…) operational excellence (faster, cheaper, higher quality operations) talent products (bigger, smaller, better, cheaper, variety…) customer experience/customer understanding intellectual property (do I “own” something that nobody else has) market position (reputation, “brand” recognition) customer relationships ( location (geographic, www, “political”) capital (financial strength) CS 410 Spring 2019 Week 5: 12 February

The Competition Competitor Types DIRECT – similar products and services Automotive (Chevy vs. Ford vs…) Appliance Industry (Maytag vs. Samsung vs. …) Transportation Providers (Uber vs. Lyft) Cable Providers (Verizon vs. Cox) McDonalds vs. Burger King INDIRECT – solving same problem for same target market with a different product or service Home Entertainment (Direct TV vs. Cable) Transportation Provider (Uber/Lyft vs. Taxis) Paperback vs. Electronic Books McDonalds vs. Pizza Hut CS 410 Spring 2019 Week 5: 12 February

Competitive Intelligence Information Gathering News & Events Team & Personnel Product, Pricing & Packaging Support Threads & Reviews Positioning & Presence Customers & Partners Content & Social Media Conversion Tests & Promotions Cost Drivers (Labor, Infrastructure, Tax Basis, etc) Light Reading: Competitive Intelligence Data Sources-Best Practices Research Your Competitors’ Social Media Strategy CS 410 Spring 2019 Week 5: 12 February

The Competition Matrix Identifies Competing Entities: Products, Solutions, Companies, Agencies, Groups, Markets Is a Visual Means of Presenting a Completive Assessment Typically Feature-Based (such as): • Price • Benefits • Quality • Durability • Image/style • Service • Warranties • Convenience • Ease of Use • # of features • Type of features • Wow factor • Location(s) • Distribution/Sales • Certifications • Endorsements CS 410 Spring 2019 Week 5: 12 February

The Competition Matrix Some Examples CS 410 Spring 2019 Week 5: 12 February

The Competition Matrix Some Examples CS 410 Spring 2019 Week 5: 12 February

The Competition Matrix Some Examples CS 410 Spring 2019 Week 5: 12 February

The Competition Matrix Some Examples CS 410 Projects: ODUSafe Conversation Partner Platform The Competition Matrix Some Examples CS 410 Spring 2019 Week 5: 12 February

Down The Road… Formal Feasibility Presentation Solution Plan Build the Solution Flow Diagram modify the Current Process Flow Diagram to reflect your solution Incorporate the software/hardware that you need to implement the solution The illustration should include: Solution elements (ie. What is “new/modified must be easily identified) Elimination of current mechanisms (to be replaced by the solution) User roles (who will interact with the system?) Define what the Solution will NOT do… Major Functional Component Diagram. Build a Figure to include: Hardware needed Software needed Legacy systems with which it must interface User roles and where they interact with the solution Must “Flow” to a logical resolution of problem characteristics Formal Feasibility Presentation - 19 March Feasibility Presentation Grading Rubric) CS 410 Spring 2019 Week 5: 12 February