Copyright © Bloomsbury Publishing Inc. 2013 All rights reserved Copyright © Bloomsbury Publishing Inc. 2013 All rights reserved. No part of this presentation covered by the copyright hereon may be reproduced or used in any form or by any means–graphic, electronic, or mechanical, including photocopying, recording, taping, or information storage and retrieval systems–without written permission of the publisher. ISBN: 978-1-60901-508-4

CHAPTER EIGHT The Show

REHEARSING The rehearsal is a practice performance, held in private, in preparation for a public performance Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

Rehearsal Preparation The run-through is a rehearsal of the show sequences and involves showing models the choreography Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

Rehearsal Preparation A full dress rehearsal is held to check all theatrical and technical aspects of the show Dress rehearsals walk through with complete garment changes. May happen 1 week prior or 1 day prior Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

Rehearsal Preparation The choreographer reviews the walk for the first scene of the show Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

Rehearsal Preparation Example of a show day schedule Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

Dressers The individuals who help the models change in the dressing room Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

Starters The starter gives a model the cue to start walking down the runway Runner Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

PREPARING BACKSTAGE Final prep and check The stylist or merchandise committee members should set up the dressing area Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

PREPARING BACKSTAGE Models should arrive at the designated time, well before the start of the show, to have makeup applied and hair styled before putting on their first outfit. Racks of clothing organized by model should arrive in the dressing area at least two hours prior to the show Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

PRE-SHOW PREPARATIONS A staff member places reserved signs and programs on the fashion show seats before the audience arrives Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

PRE-SHOW PREPARATIONS A silent auction may feature items from donors or creative items Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

PRESENTING THE FASHION SHOW First impressions will influence the show’s success or failure Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

PRESENTING THE FASHION SHOW The show producers need to be aware of audience reaction throughout the show’s production. Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

CLOSING THE SHOW The finale should provide a visual closing to the show Music and lighting, combined with the most dramatic clothing, should signal the end of a well-produced fashion show Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

STRIKING THE SHOW Stage strike, a term taken from the theater, refers to striking, or physically disassembling, the set Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

BEING PROFESSIONAL The merchandisers and models act professionally at in-store fittings The merchandise is kept in a clean, ready-to-sell condition upon return to the store The merchandise is returned in a timely manner Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

CANCELING A SHOW It is extremely rare to cancel a fashion show, but certain situations call for this action Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

WRAPPING UP Thank you notes should be written as soon as possible after the show Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

EVALUATING The evaluation process When to evaluate Evaluation form Evaluation based on goals Evaluation based on strengths and weaknesses Statistics Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

The Evaluation Process Reaction of the audience Sales or services generated for designers, retailers, manufacturers, and suppliers Team and team member contributions Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

When to Evaluate Immediately follow ing the show, when successes and problems are fresh in everyone’s mind Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

Evaluation Form Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

Evaluation Based on Goals Selling merchandise Presenting fashion trend information Introducing new lines Building store traffic Establishing fashion authority Offering goodwill to the community Providing training for employees Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

Evaluation Based on Strengths and Weaknesses Event personnel should determine what the strengths of the show were and how problems or weaknesses of the show should be corrected or replaced for the next time Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

Statistics Audience count: The number of attendees Media coverage: The number of exposures generated in the media Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

SPECIFIC ELEMENTS TO EVALUATE Participants Theme and Title Audience Budget Promotion Merchandise Models Music Staging Script and Announcer Other Shows Media Coverage Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

SPECIFIC ELEMENTS TO EVALUATE A fashion show diary documents all of the planning and activities that took place during a particular fashion show Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

Audience Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

Models Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

MEASURING SUCCESS The audience’s reaction helps show producers measure their success Everett, Swanson Ch 8 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013