Chapter 30 product planning Section 30.1 Product Development

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Presentation transcript:

Chapter 30 product planning Section 30.1 Product Development Interactive Whiteboard Activities product planning Section 30.1 Product Development Section 30.2 Sustaining Product Sales

Components of a Product Product Development Section 30.1 Reading Guide Components of a Product

Components of a Product Product Development Section 30.1 Reading Guide Components of a Product

The Seven Key Steps in Product Development Section 30.1 Reading Guide The Seven Key Steps in Product Development

The Seven Key Steps in Product Development Section 30.1 Reading Guide The Seven Key Steps in Product Development

Characteristics of Line Extensions and Product Modifications Product Development Section 30.1 Product Mix Strategies Characteristics of Line Extensions and Product Modifications

Characteristics of Line Extensions and Product Modifications Product Development Section 30.1 Product Mix Strategies Characteristics of Line Extensions and Product Modifications

Identify Each of the Reasons a Product Might be Discontinued Product Development Section 30.1 Product Mix Strategies Identify Each of the Reasons a Product Might be Discontinued

Identify Each of the Reasons a Product Might be Discontinued Product Development Section 30.1 Product Mix Strategies Identify Each of the Reasons a Product Might be Discontinued

Sustaining Product Sales Section 30.2 Reading Guide Stages in the Product Life Cycle

Sustaining Product Sales Section 30.2 Reading Guide Stages in the Product Life Cycle

Sustaining Product Sales Section 30.2 The Product Life Cycle Managing a Product in Decline

Sustaining Product Sales Section 30.2 The Product Life Cycle Managing a Product in Decline

Sustaining Product Sales Section 30.2 Product Positioning Identify the Different Positioning Strategies Product Images That Appeals to Consumers

Sustaining Product Sales Section 30.2 Product Positioning Identify the Different Positioning Strategies By Price and Quality By Features and Benefits Product Images That Appeals to Consumers In Relation to Competition In Relation to Product Line

Chapter 30 product planning Section 30.1 Product Development End of Chapter 30 Interactive Whiteboard Activities product planning Section 30.1 Product Development Section 30.2 Sustaining Product Sales

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