Ch 4: Attitudes & Behavior

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Presentation transcript:

Ch 4: Attitudes & Behavior Part 3: Feb. 14, 2014

Cog Dissonance – how behavior might change our attitude Festinger’s experiment? Result? What was the role of insufficient justification? $20 condition - $1 condition -

Self-Perception Theory Alternate to Cog Dissonance theory S-P Theory: When difficult to interpret attitudes/weak attitude  look at our behavior Facial Feedback (as example): Original studies (smiling / frowning) – How does this work?

S-P theory (cont.): Embodied Cognition (as example): Experiment examples – How does the effect work?

Overjustification & Motivation S-P can influence motivation What is the overjustification effect? Intrinsic motivation attribution: Extrinsic motivation attribution:

Ex) Lepper’s research on kids’ motivation Time spent playing w/markers Results? Difference in measures? Best approach to using rewards for motivation?

Comparing Theories Cog Diss: what is the main explanation? S-P Theory: what is the main explanation? What does each best explain?