Project of IBA: Operational Programme - Development of the Competitiveness of Bulgarian Economy 2007-2013 Name: Promoting the advantages for investing.

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Presentation transcript:

Project of IBA: Operational Programme - Development of the Competitiveness of Bulgarian Economy 2007-2013 Name: Promoting the advantages for investing in Bulgaria Value: BGN 15 656 728 (85% financed by EFRD, 15% by national budget) Duration: 36 months Identification №: BG161PO003-4.1.01-0001

Project Objectives General objectives: Specific objectives: Project of IBA: Operational Programme - Development of the Competitiveness of Bulgarian Economy 2007-2013 Project Objectives General objectives: Increasing the volume of attracted foreign direct investment and the economic effect of them Improving the business environment and the investment climate in Bulgaria Specific objectives: Creating a positive image of Bulgaria as an investment destination Improvement the recognition of the country among foreign investors through: Marketing strategy Information materials Direct investment marketing and PR Improving the services offered to investors by InvestBulgaria Agency

Promoting the advantages for investing in Bulgaria Project of IBA: Operational Programme - Development of the Competitiveness of Bulgarian Economy 2007-2013 Promoting the advantages for investing in Bulgaria Main components of the project: Component 1: Providing analytical information on current investment processes and identifying target sectors for investment promotion in Bulgaria, based on its competitive advantages Component 2: Conducting marketing and advertising program for investment promotion in the target sectors and countries Component 3: Diversification of the package of services and developing an integrated information system

Activities: analyses, marketing studies and strategic plans Project of IBA: Operational Programme - Development of the Competitiveness of Bulgarian Economy 2007-2013 Component 1: Providing analytical information on current investment processes and identifying target sectors for investment promotion in Bulgaria, based on its competitive advantages Activities: analyses, marketing studies and strategic plans Analysis of the competitive advantages of Bulgaria Analysis of the target sectors Analysis of the target countries Comparative legal analysis

Project of IBA: Operational Programme - Development of the Competitiveness of Bulgarian Economy 2007-2013 Component 2: Conducting marketing and advertising program for investment promotion in the target sectors and countries Activities: Organizing promotional and advertising campaigns for businesses in and outside the country: international investment mediators, campaigns among Bulgarians abroad, international conferences and roundtables, journalist tours, road show Development and distribution of information marketing promotional materials: brochures, videos, publications, documentary films, electronic and other promotional materials.

Development of InvestBulgaria Agency website Project of IBA: Operational Programme - Development of the Competitiveness of Bulgarian Economy 2007-2013 Component 3: Diversification of the package of services and developing an integrated information system Activities: Development of InvestBulgaria Agency website Implementation of Integrated Information System Developing and delivering new services and activities of InvestBulgaria Agency Training the staff of InvestBulgaria Agency in connection with the new services

Promoting the advantages for investing in Bulgaria Project of IBA: Operational Programme - Development of the Competitiveness of Bulgarian Economy 2007-2013 European Union European Fund for Regional Development (EFRD) OP Development of the Competitiveness of the Bulgarian Economy Promoting the advantages for investing in Bulgaria Identification №: BG161PO003-4.1.01-0001 This document is created with the financial support from the Operational Programme “Development of the Competitiveness of Bulgarian Economy 2007-2013”, financed by the European Union through the European Fund for Regional Development. The whole responsibility for the content of the document lies with the InvestBulgaria Agency and under no circumstances can be considered that this document reflects the official opinion of the European Union or the Ministry of Economy, Energy and Tourism of the Republic of Bulgaria.