Developing Ethnic and International Markets Chapter Ten Developing Ethnic and International Markets Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press

Figures and Tables Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press

Figure 10-1 The International/Ethnic Expansion Planning Process Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press

Figure 10-2 Dominant Cultural Orientations in Several Regions Throughout the World Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press

Figure 10-3 Dimensions of Brand Values Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press

Figure 10-4 Alignment between Value Priorities and Cultural Orientations Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press

Figure 10-5 Steps in Developing a Culturally-Relevant Brand Identity Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press

Figure 10-6 Compatibility Between Brand Values and Cultural Orientation Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e Copyright © 2018 Oxford University Press