Unit 3: Building a Business Mrs Gutteridge

Topic 3.1 Product Trial & repeat purchase Pages 6-13

To explore the difference between product trial and Aims for today To explore the difference between product trial and repeat purchase.

What’s the difference between product trial and repeat purchase? Question… What’s the difference between product trial and repeat purchase?

Product Trial The way in which businesses get customers to try out new products and services or to raise awareness of existing products. This helps the company get feedback, build customers and brand loyalty and encourages repeat purchase. Task: In your groups, list any product trials that you have seen or received in the past

Fizzy Milk? Coca Cola launch Vibrancy!

Methods of trialling products Advertising Free publicity Free samples User testing Low trial prices Targeting trade buyers Pages 14 & 15 BOGOF

Repeat Purchase When a customer buys a product more than once. This is essential to long term success. Q. How do businesses create brand and customer loyalty so that customer continue to make repeat purchases? A: Through the 4P’s

Task: Repeat purchase Read pages 14 & 15 – repeat purchase In your groups, choose a product or service. Using the 4p’s, identify how you would create customer loyalty for the product to encourage repeat purchase. Product, Price, Place & Promotion

What’s the difference between product trial and repeat purchase? Question… What’s the difference between product trial and repeat purchase?