Julia Claire Campbell, MPA

Slides:

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Presentation transcript:

Julia Claire Campbell, MPA 978-578-1328 jcampbel04@northshore.edu LinkedIn Boot Camp: Making It Work For You June 6, 2012 North Shore Community College Julia Claire Campbell, MPA 978-578-1328 jcampbel04@northshore.edu

Social Media Rules You get out of social media what you put into it. It is not a silver bullet (sorry). It’s free – like a puppy is “free”. Less is always more. Quality over quantity.

LinkedIn Best Practices What is LinkedIn? LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. Network professionally Post and find jobs J Campbell Social Marketing www.jcsocialmarketing.com

LinkedIn Best Practices What is LinkedIn? LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. Network professionally Post and find jobs J Campbell Social Marketing www.jcsocialmarketing.com

LinkedIn Best Practices How do people use LinkedIn? Network professionally Post and find jobs Answer questions Build thought leadership Remember names J Campbell Social Marketing www.jcsocialmarketing.com

LinkedIn Best Practices What makes it different? Facebook is like the local pub or family reunion Twitter is like a fast-paced newsroom LinkedIn is like a trade show or conference J Campbell Social Marketing www.jcsocialmarketing.com

LinkedIn Best Practices Completing your LinkedIn Profile Go to menu bar, select Profile, drag down to “Edit Profile” 1) Include your full name and image. J Campbell Social Marketing www.jcsocialmarketing.com

LinkedIn Best Practices 2) Personalize your Headline. Job seekers, use “Talented [Your Profession] Seeking New Opportunity” not “Unemployed”. Students, use “Aspiring [Your Profession] Seeking Internship” not “Student at [Your University]”. J Campbell Social Marketing www.jcsocialmarketing.com

LinkedIn Best Practices Headline Tips! Value proposition – how do you provide value? Target audience – whom do you provide value for and who will read this? Unique selling point Keywords J Campbell Social Marketing www.jcsocialmarketing.com

LinkedIn Best Practices 3) Write a great Summary. Use key words (think SEO). Do not cut & paste the “about” page of your website. Show people how awesome you are! J Campbell Social Marketing www.jcsocialmarketing.com

LinkedIn Best Practices 4) Add Work History to the Experience section. Be brief! Short, short bullet points. DO NOT cut and paste your resume. Try to avoid jargon – make it accessible. J Campbell Social Marketing www.jcsocialmarketing.com

LinkedIn Best Practices 5) Post statuses. NOT like Facebook. Share resources and be professional. J Campbell Social Marketing www.jcsocialmarketing.com

LinkedIn Best Practices 6) Customize your LinkedIn URL. Use your name not your company! 7) Customize your Website URLs. Free Beer! Free Download! White Paper! My New Book! Etc. J Campbell Social Marketing www.jcsocialmarketing.com

LinkedIn Best Practices 7) Ask for Recommendations. Personalize the message. Ask for specifics (jog their memory). J Campbell Social Marketing www.jcsocialmarketing.com

LinkedIn Best Practices Grow your Network! Request connections – use a short, personalized message. Be helpful. Offer advice. Connect others. J Campbell Social Marketing www.jcsocialmarketing.com

LinkedIn Best Practices Connect with care. Recruiters, salespeople – advantageous to connect generously. Some people are picky. It’s up to you! J Campbell Social Marketing www.jcsocialmarketing.com

LinkedIn Best Practices J Campbell Social Marketing www.jcsocialmarketing.com

LinkedIn Best Practices J Campbell Social Marketing www.jcsocialmarketing.com

LinkedIn Best Practices Sample profiles Pam Moore John Haydon J Campbell Social Marketing www.jcsocialmarketing.com

J Campbell Social Marketing www.jcsocialmarketing.com

J Campbell Social Marketing www.jcsocialmarketing.com

LinkedIn Best Practices Using Groups wisely Remember the social media rules! Choose Groups carefully – you can join 50 Choose the ones that have the largest concentration of your ideal client or customer Smaller groups yield better results. “Most Popular Discussions” Schedule time to visit each group at least once a week Turn off email notifications if too overwhelming Follow the group rules and etiquette J Campbell Social Marketing www.jcsocialmarketing.com

LinkedIn Best Practices Explore LinkedIn applications. Amazon’s Reading List application SlideShare (presentations) WordPress (blog posts) Any number of others! Add sections to your profile (but avoid clutter). Showcase volunteer experience Projects Foreign language Test scores J Campbell Social Marketing www.jcsocialmarketing.com

LinkedIn Best Practices Completing your Company Page 1) Connect your employees. 2) Include basic information. 3) Post jobs. 4) Post Products & Services. J Campbell Social Marketing www.jcsocialmarketing.com

More Resources My blog – www.jcsocialmarketing.com Mashable – www.mashable.com HubSpot – www.hubspot.com Social Media Examiner –www.socialmediaexaminer.com